Actualités
Retour à l'aperçuAgenda de la Commission Media Digital & Mobile
uba:
28/01/10
Voici l'agenda de la Commission Media Digital & Mobile du 2 février 14h - UBA, Antwerselaan 2, Stombeek-Bever.
- 14.00 - 14.15 : UBA Review 2009 and Perspectives for 2010, by Nathalie Hublet, UBA
14.15 -14. 35 : Key trends on digital and mobile, by Didier Ackermans, Director Digital & Marketing Services, Aegis Media
14.35 -17.00 : Vision of some media and communication agencies on digital strategies and their added-value in the media plan, illustrated by some relevant integrated cases (if possible including use of social media ). Individual presentations.
1. process explanation from A to Z
2. starting point: media briefing
3. digital strategies and impact on the brand (with a comparison between the pre and post campaigns)
4. performance and ROI
- 14.35 - 14.55 : Aegis Media, Benoît Michielsens (FR)
14.55 - 15.15 : Havas Digital, Stéphanie Radochitzki (FR)
15.20 – 15.40 : Omnicom Media Group, Dominique de Ville, Siska Truyman, Gauthier Elslander (FR/NL)
15.50 – 16.10 : Mediabrands, Hugues Rey (FR)
16.10 – 16.30 : Zenith Optimedia, Laura Busselot, Rick Provoost (NL)
16.40 – 17.00 : Emakina, Isabelle Driege (NL)
Pour vous inscrire, envoyez un message à minutes@ubabelgium.be.
