Actualités
Retour à l'aperçuWhat about vision & measurement of In-store communication?
La prochaine réunion de l'Expertise Center POS aura lieu le 29 novembre de 15h à 17h @UBA, Strombeek-Bever.
Les membres de l'UBA sont les bienvenus. Veuillez vous inscrire via ce lien. (Nous vous conseillons de vous enregistrez sur le site d'abord, ainsi vous ne devez plus remplir vos données)
Thème de la réunion: "Vision and measurement of in-store communication : UBA project, testimonial advertiser, impact of visual cues on packaging and communication"
- UBA project :
Measurement of in-store communication, status of discussions with Carrefour and planning
- Testimonial :
Vision on in-store communication : approach, integration in the global marketing & sales plan, do’s and don’ts and key succes factors
by an advertiser (tbc)
- Survey :
How visual cues on packaging and in-store communication has an impact on purchasing in the pharmacy.
Rogil has conducted an eye tracking study in pharmacies and in which different packaging, POS materials and category management for care and OTC products have been tested.
To what extent are the basic rules of good FMCG packaging also applies in the context of health?
by Wim Hamaekers, Managing Partner - Rogil
En savoir plus sur les réunions de l'UBA? Comment participer, comment se tenir au courant?
