- Exp. Centre CIM
- Exp. Centre Communication Production
- Exp. Centre Communication Corporate & PR
- Exp. Centre Employer Marketing
- Exp. Centre One-to-one Communication
- Exp. Centre POS Communication
- Exp. Centre Research CMI
- Exp. Centre Research Panels
- Exp. Centre Responsible Communication
- Exp. Centre Social Media
- Exp. Centre Sponsoring & Event Communication
Exp. Centre POS Communication
Retour à l'aperçu16/11/10 | 15:00 - 17:00 | UBA (Sara Lee Building)
Date:
16/11/10
Le moment:
15:00
- 17:00
Place:
Agenda:
- Rogil Marketing & Sensory Research by Ludovic Depoortere, Managing Director, and Wim Hamaekers, Managing Partner.
- Vision on in-store communication : approach, measurement and methodology of eye-tracking, key learnings
- Case (retailer/advertiser – to be confirmed)
- Interactive session between members on UBA objectives for 2010:
- Validation of first UBA guidelines on in-store communication (standard in-store communication definition, golden rules, key learnings, etc.)
- Miscellaneous (roundtable, key priorities 2011, etc.)
Login (pour les membres)
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