• POPAI by Bram Nauta, General Manager:
  • Vision on in-store communication : standard definition, role and usage in media plan.
  • Vision on ROI and efficiency : measurement and methodologie of vision tracking.
• Testimonials and key learnings : “in-store communication at Kraft Foods” by Frank Hoeckx, Instore Visibility & Events Manager, Kraft Foods.
• Interactive session between members on UBA objectives for 2010:
  • Establishment of an UBA standard in-store communication definition.
  • Writing of guidelines on key success factors of in-store communication.

We ask to each participant to prepare a short definition on “What’s POS Communication for my company, my sector?”. All definitions will be shared during the meeting.

Could you please confirm your attendance by return of e-mail to share@ubabelgium.be

Please note the coming dates for POS meeting :

POS (15.00 – 17.00) : 16/11