UBA

Exp. Centre POS Communication

Présentations et documents

Documents et présentations 2010

• 16/11/2010: How to measure the efficiency of instore communication? By Wim Hamaekers, Managing Partner, Rogil.
  Download document ( pdf, 32Mb ) 
• First guidelines for POS communication, after meeting 16/11/2010
  Download document ( pdf, 881kb ) 
• Presentation of the results on point-of-sales communication survey : role in the media mix, objectives and expectations for 2010.
  Download document ( pdf, 243kb ) 
• 30/09/10 - POPAI by Bram Nauta, General Manager
  

  Vision on in-store communication : standard definition, role and usage in media plan
  Vision on ROI and efficiency : measurement and methodologie of vision tracking

  Download document ( pdf, 1Mb ) 
• 30/09/10 - Output survey UBA, Shopfloor, Gondala in-store communication 2010 by Vincent De Coster, Shopfloor and POS UBA media expert
  Download document ( pdf, 3Mb ) 
• 30/09/10 - Summary report POPAI
  Download document ( pdf, 255kb ) 

2011

• EC 05/04/2011 - Bruno Geerkens, Sales and Marketing Director at DB Apparel (DIM, Wonderbra, Playtex)
  

  Expérience et vision sur la communication in-store : approche, intégration dans le plan global sales & marketing, do’s and don’ts et facteurs clés du succès chez DB Apparel.

  Download document ( pdf, 42Mb ) 
• E 05/04/2011 - Etienne Tinant, Decoration Buying & Marketing Director, Brico
  

  Optimisation de la communication clients dans les magasins de bricolage sous la contrainte des coûts, un challenge !

  Download document ( pdf, 30Mb ) 
• EC POS 05042011 - Hans Raemdonck, Global Head Marketing Sciences at Synovate Belgium
  

  Efficacité de la communication in-store - problème de la mesure : vision sur le shopper marketing, approche et mesure de l’efficacité des actions in-store (aperçu des possibilités et limites)

  Download document ( pdf, 11Mb ) 
• EC 01/02/2011
  

  Geert Laenen, Marketing Manager, Alken Maes : Vision on in-store communication : approach, integration in the global marketing plan, do’s and dont’s ad key succes factors by Alken Maes

  Download document ( pdf, 1Mb ) 
• EC 01/02/2011
  

  Pascal Libyn, Mojo: Vision on measurement, ROI and efficiency of in-store communication

  Download document ( pdf, 427kb ) 
• In-store Communication Guidelines
  Download document ( pdf, 153kb )