UBA

Exp. Centre Research CMI

Documents et présentations

2011

• Meeting 24/05/11: Research News : dernières évolutions du secteur, dates clés et introduction à la thématique du jour
  

  par Philippe Orban, Président du EC Research CMI

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• Meeting 24/05/11: Entrez dans le vrai monde du shopper (et présentation de cases clients)
  

  par Ludovic Depoortere, Managing Director - Rogil Research

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• Meeting 24/05/11: Customer sensory experience: tendances scientifiques innovantes pour construire attitudes et comportements
  

  par Prof. Gordy Pleyers, Consumer Psychology - Louvain School of Management and department of Social Psychology - UCL

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• Meeting 29/03/11 - Status with Febelmar - Gerd Callewaert & Rolf Verlinden
  

  L’évolution de la qualité des études online (via questionnaire Esomar) et échange de vues sur la qualité des processus de recrutement des panels offline.

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• Meeting 29/03/11 - Research news by Philippe Orban
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• Research News : review 2010 and perpectives 2011 + agenda of the year
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• Meeting 25/01/11 - The Belgian Market Research Landscape from a client’s perspective by Prof. Patrick Van Kenhove, Ugent
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2010

• EC 23/10/2010 : 26 questions sur la qualité des panels online posées par Esomar
  Download document ( pdf, 88kb ) 
• EC 23/11/2010: Research news
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• EC 23/11/10: Status of quality online panels by Pieter Willems, Strategy Director, PWNEXT
  Download document ( pdf, 915kb ) 
• EC 14/09/2010: Research News : status sur Trends Day, dernières études, congrès et séminaires “research” à venir
  Download document ( pdf, 305kb ) 
• EC 14/09/2010: Derniers développements sur les études consommateurs et l’évolution des touchpoints avec l’introduction des nouveaux media par Bruno Liesse, Directeur, deepblue
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• EC 16/03/2010: UBA Research News : what’s new, social media and impact on research, agenda for coming meetings
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• EC 16/03/2010: Presentation « From traditional to participative research to co-creation online communities » by Corinne Rosinski, JPCR
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• EC 16/03/2010: Presentation « Advanced usage of social medias : Integrated fusion case, social media netnography, Twitter » by Niels Schillewaert and Tom De Ruyck, InSites Consulting
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2009

• Presentation Customer Experience and Mystery Shopping Research : definition, scope, quality aspects illustred by examples in car, bank, pharma & retail industries by Martine Verstreken Multi-Value
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• Introduction CMI meeting 24/11/2009 : agenda of the day, announcement, planning 2010, feedback meeting UBA/Febelmar, introduction to the topic of the day (shopper research)
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• Outlook UBA CMI 2009 and latest research news
  Download document ( pdf, 168kb ) 
• Mobile research conference
  

  The very first market(ing) research conference fully dedicated to conducting market research via mobile phones/devices.

  Download document ( pdf, 130kb ) 
• Drive customer loyalty
  

  Customer Loyalty, Experience-Based not Product Based

  Download document ( pdf, 95kb ) 
• Trendwatching
  

  Generation “G”, that would be G for ‘Generosity’, not G for ‘Greed’ ;-)

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• Drive Customer Loyalty : Customer Loyalty, Experience-Based not Product Based
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• Discover the innovations at GfK :tracking and analysis of purchase behavior.
  Download document ( pdf, 58kb ) 
• Introduction, Research News, Minutes Brainstorming session with UBA members
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• Nielsen Shopper Trends Event 2009: What do shoppers really think?
  

  Factsheet on shopper behavior.

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• Presentation Let’s discover a new agency : Profacts
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• Profacts company presentation
  

  Présentation de Profacts lors du Research/CMI Expertise Centre du 3 mars 2009

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• Annual Trends Barometer 2009 By Bexpertise
  

  Le document "Annual Trends Barometer 2009 by Bexpertise" donne un résumé des habitudes de consommation des Belges en temps de crise (5.000 belges - 3 catégories d'âge)

  Download document ( pdf, 248kb ) 
• Trends tendance article
  

  Trends Tendances a publié un résumé des tendances globales pour 2009.

   

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• Presentation “Understanding the path to purchase” : shopper marketing (key trends), differences between consumers preferences and shopper purchases, new research techniques, illustrated by cases in FMCG, durables and services industries by Hans Raemdonck Synovate
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• Survey Shopper Marketing “ Capturing a Shopper’s Mind, Heart and Wallet” by Deloitte : a report about the latest key trends and the future insights concerning shopper marketing.
  Download document ( pdf, 5Mb )