Discover the UBA evaluation tool for sponsoring projects at its official launch !

• 9.00 Welcome
• 9.30 Experience on the grill (only for UBA members)
• 11.30 Welcome non-members and light lunch
• 12.00 UBA Evaluation Grid for Sponsoring Projects official launch
• 14.00 Networking reception
• 15.00 Guided visit of Vorst Nationaal for those who wish (backstage and graffiti wall, etc.)

Music and Entertainment on the grill with Geert Allaert, CEO and Main Shareholder, Music Hall and Tijs Vandenbroucke, Partnerships & co-creation, ID&T.

A few weeks ago, we launched a new concept called "Experience on the grill". During each session, an event organisor is invited to talk about his vision and experience on sponsoring.

Today's speakers will share their vision on music/entertainment and the importance of sponsoring. They will talk about future evolutions (digital, social and sustainability) of the sponsoring market in Belgium. They will also answer crucial questions asked by advertisers present on event evaluation, sponsoring success factors, having efficient relations between event organisators and advertisers and trends, risks, opportunities in the coming years.

Official launch of the "UBA evaluation tool for sponsoring projects"

Under the impulse of the UBA Expertise Center Sponsoring, MySponsor and Sponsorship4Good have developed an evaluation tool for sponsorship projects, based on the model of return on objectives (ROO). This tool allows users to frame the evaluation process as a series of goals related to brand, sales, PR/visibility.
You will also have the opportunity to hear the experience of two advertisers (Alexandra Guillot, Brand & Sponsoring Manager at VOO, and Lionel Lens, Sponsoring Manager at BNP Paribas Fortis) who played the game by testing the tool. They will share their experiences and challenges in evaluation.