UBA

Commission Média Digital & Mobile

Documents et présentations

2011

• 25/4/2011 Definition of kpi’s in digital, mobile and social media?
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• 18/01/2011 Tracking, performance and ROI by Benoît Michielsens, Smartdata/Isobar
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2010

• Meeting 020210: 2009 UBA review and perspectives for 2010
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• MC 020210: Presentation Emakina : communication aspects
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• MC 020210: Presentation ZenithOptimedia : media in transition – consumer point of views
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• MC 020210: Presentation Omnicom Media Group : evolution of Internet and importance of measurement
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• MC 020210: Presentation Havas Digital : the media briefing and process
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• MC 040510 - Derniers développements en mobile marketing par Nicolas Vanderseypen, Senior Digital Strategist, Aegis Media
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• MC 040510 - Dernier update en matière de standardisation (formats, régies, etc.), Metriweb et Metriprofil par Stéphanie Radochitzki, Country Manager, Havas Media Belgium
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• MC 051010 - Aperçu par Nicolas Vanderseypen
  

  Aperçu des offres mobile, lien vers le mobile et le social, présence sur les sites mobiles vs applications smartphone, couverture potentielle et ciblage par Nicolas Vanderseypen, Senior Digital Strategist, Marvellous/Isobar.

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Archives

• Online campaign process 2009
  

  Online campaign process from A till Z

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• Behavior targeting
  

  Targeting and efficiency analyses facilitate the sending of good messages to the right persons. Users show higher engagement, more interaction and stay longer if they receive relevant content and act on fitting advertisements.

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• Media Index Online
  

  Latest developments (reminder concerning the methodology and her limitations) and figures on January/March 2008-2009

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• Overview of key messages concerning anti-cyclic advertising
  

  Positive thinking : crisis is an opportunity for creativity, consistency, quality and authenticity

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• Highlights concerning the UBA perception survey about crisis by Profacts.
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• Benchmark EIAA Belgium 2008
  

  Pan-European survey with a sample on Belgium (503 respondents) that offers a barometer concerning trends and media consumption habits.

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• Update on Media Index : latest developments and figures on January/September 2008-2009 following the latest CIM MDB published.
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• Social media : definition, observations, integration in the media strategy, overview of different cases
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• Behavioral targeting “Reaching a fragmented audience”: definition of behavioral, targeting and description of four ways to target
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