Aperçu des offres mobile, lien vers le mobile et le social, présence sur les sites mobiles vs applications smartphone, couverture potentielle et ciblage par Nicolas Vanderseypen, Senior Digital Strategist, Marvellous/Isobar.
Download document ( pdf, 5Mb )Online campaign process from A till Z
Download document ( pdf, 1Mb )Targeting and efficiency analyses facilitate the sending of good messages to the right persons. Users show higher engagement, more interaction and stay longer if they receive relevant content and act on fitting advertisements.
Download document ( pdf, 1Mb )Latest developments (reminder concerning the methodology and her limitations) and figures on January/March 2008-2009
Download document ( pdf, 553kb )Positive thinking : crisis is an opportunity for creativity, consistency, quality and authenticity
Download document ( pdf, 232kb )Pan-European survey with a sample on Belgium (503 respondents) that offers a barometer concerning trends and media consumption habits.
Download document ( pdf, 234kb )UBA, Union Belge des Annonceurs
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