UBA

Commission Média TV

Documents et présentations

2010

• Meeting 17/11/2010
  

  Vision 2015 de la TV : TV digitale devient la norme par Bernard Cools, Deputy General Manager, Space

  Download document ( pdf, 3Mb ) 
• Meeting 17/11/2010 - présentation 2
  

  Vision 2015 de la TV – Perspectives européennes et principales tendances clés par Didier Lefèvre, Head of TV marketing – business development marketing, RTL Belgium, Représentant EGTA .

  Download document ( pdf, 4Mb ) 

2009

• Review of the great moments in TV in 2008, identification of hot topics in 2009
  

  General review of 2008 outlining the major changes in audiovisual groups for 2008 and the perspectives in 2009

  Download document ( pdf, 1Mb ) 
• Overview of key messages concerning anti-cyclic advertising
  

  Positive thinking : crisis is an opportunity for creativity, consistency, quality and authenticity

  Download document ( pdf, 529kb ) 
• Highlights concerning the UBA perception survey about crisis by Profacts.
  Download document ( pdf, 232kb ) 
• Clutter-analysis 2008
  

  Key points in the 2007 international survey with a focus on Belgium for 2006-2007-2008

  Download document ( pdf, 1Mb ) 
• Details International TV Clutter 2007
  

  TV Clutter Report 2007 Initiative Austria, May 2008

  Download document ( pdf, 917kb ) 
• Presentation KOAN about "Offres conjointes et autres pratiques de vente promotionnelle'
  

  Key points concerning the green light for combined offers after the judgment of the Court of Justice of 23 April 2009

  Download document ( pdf, 828kb ) 
• Do's and dont's for UBA meetings
  

  At each UBA media meetings, the attention will be paid on the respect of the legislation on competition law. Pdf doc available on UBA website under 'Informer/Documents utiles'.
   

• WFA Media Charter (EN version)
  

  WFA Media Charter (FR and EN versions are available)
  These updated versions clarify the relationship of advertisers with their media agencies, taking into account the media evolution and their opportunities in advertising.

  Download document ( pdf, 685kb ) 
• WFA Media Charter (FR version)
  

  WFA Media Charter (FR and EN versions are available)
  These updated versions clarify the relationship of advertisers with their media agencies, taking into account the media evolution and their opportunities in advertising.

  Download document ( pdf, 683kb ) 
• Media Commission 09/09/2009
  

  Transposition de la Directive EU “Services de Media Audiovisuels” en décrets FR et NL

  Comparaison Nord/Sud et analyses des opportunités vs menaces pour la publicité par le cabinet d’avocats KOAN.

  Download document ( pdf, 685kb ) 
• Position UBA relativ au Product Placement
  

  Position UBA envoyée au CSA le 1/9/2009 concernant le projet de recommandation relatif au placement de produit autorisé dans les programmes audiovisuels par dérogation, selon l’article 21 §2 du décret du 5 février 2009 sur les services de médias
  audiovisuels

  Download document ( pdf, 30kb ) 
• CIM presentation
  

  Présentation du CIM : aperçu de la structure et du mode de fonctionnement du CIM, des différents types d’études et informations mises à disposition.

  Download document ( pdf, 965kb ) 
• Status idTV project and discussions at BDMA and UBA TV position
  Download document ( pdf, 5Mb ) 
• Overview on the interactive and digital TV in Belgium : definition, status and advertising possibilities
  Download document ( pdf, 5Mb )