Nieuws

Vergadering 31/01/11

Agenda van de vergadering die doorgaat bij UBA op 1 februari van 15 tot 17u.

Geert Laenen, Marketing Manager, Alken Maes
- Vision on in-store communication : approach, integration in the global marketing plan, do’s and dont’s ad key succes factors by Alken Maes
Pascal Libyn, Mojo
- Vision on measurement, ROI and efficiency of in-store communication
Stéphane Genicot, Director Brand Production & Execution, Delhaize
- Role of in-store communication in marketing and sales planning at Delhaize
- Managing in-store concepts proposed by partners

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