Nieuws
Terug naar overzichtSensory Marketing: A way to influence customer experience ? De presentaties van het Expertise Centre Research CMI van 24 mei zijn nu beschikbaar
Vergadering
01/06/11
“Sensory Marketing: A way to influence customer experience ?“
- Customer sensory experience: innovative scientific insights to shape attitudes and behaviours by Prof. Gordy Pleyers (Consumer Psychology - Louvain School of Management and department of Social Psychology - UCL)
- Get into the real world of the shopper (with client cases) by Ludovic Depoortere (Managing Director - Rogil Research)
Presentaties kunnen gedownload worden, enkel voor UBA-leden.
Alle UBA-leden mogen deelnemen aan deze vergadering.
