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Terug naar overzichtWhat about vision & measurement of In-store communication?
De volgende vergadering van het Expertise Center POS zal plaatsvinden op 29 november van 3 tot 5 pm bij UBA in Strombeek-Bever.
UBa-leden zijn van harte welkom. Gelieve in te schrijven via deze link (eerst inloggen, dan hoeft u uw gegevens niet meer in te vullen)
Thema van de vergadering: "Vision and measurement of in-store communication : UBA project, testimonial advertiser, impact of visual cues on packaging and communication"
- UBA project :
Measurement of in-store communication, status of discussions with Carrefour and planning
- Testimonial :
Vision on in-store communication : approach, integration in the global marketing & sales plan, do’s and don’ts and key succes factors
by an advertiser (tbc)
- Survey :
How visual cues on packaging and in-store communication has an impact on purchasing in the pharmacy.
Rogil has conducted an eye tracking study in pharmacies and in which different packaging, POS materials and category management for care and OTC products have been tested.
To what extent are the basic rules of good FMCG packaging also applies in the context of health?
by Wim Hamaekers, Managing Partner - Rogil
