For those who are interested in GfK Advanced Business Solutions (ABS), GfK has planned a UBA training session at GfK offices (BDC - Heizel Esplanade PB 36 – 1020 Brussels) on September 21th from 14.00 to 17.00.

ABS is a multiple-sources database measuring the effect of a marketing mix on market shares and taking media choices, innovation level, pricing structure, promotions and segmentation into account.

Agenda :

• introduction on GfK Advanced Business Solutions
• models for pricing optimization
• models for promotion optimization
• models for media efficiency

Will be present for GfK :

• Stefan Heremans , Account Group Manager and MEP consultant Belgium
• Laurent de Groof , Managing Consultant Advanced Business Solutions Benelux
• Luc Goessens, Managing consultant Custom Research FMCG Belgium

Please confirm your attendance by return of e-mail to share@ubabelgium.be

The next traditional yearly meeting is planned on October 6th from 9.00 to 12.00 @ UBA.