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Mediacommissie Digital & Mobile

02/02/10 | 14:00 | UBA

Datum:
02/02/10
Tijdstip:
14:00
Locatie:
UBA
Antwerpselaan 2 - 1853 Strombeek-Bever
Agenda:
  • 14.00 - 14.15 : UBA Review 2009 and Perspectives for 2010, by Nathalie Hublet, UBA
  • 14.15 - 14. 35 : Key trends on digital and mobile, by Didier Ackermans, Director Digital & Marketing Services, Aegis Media
  • 14.35 - 17.00 : Vision of some media and communication agencies on digital strategies and their added-value in the media plan, illustrated by some relevant integrated cases (if possible including use of social media ). Individual presentations.
  1. process explanation from A to Z
  2. starting point: media briefing
  3. digital strategies and impact on the brand (with a comparison between the pre and post campaigns)
  4. performance and ROI
  • 14.35 - 14.55 : Aegis Media, Benoît Michielsens (FR)
  • 14.55 - 15.15 : Havas Digital, Stéphanie Radochitzki (FR)
  • 15.20 – 15.40 : Omnicom Media Group, Dominique de Ville, Siska Truyman, Gauthier Elslander (FR/NL)
  • 15.50 – 16.10 : Mediabrands, Hugues Rey (FR)
  • 16.10 – 16.30 : Zenith Optimedia, Laura Busselot, Rick Provoost (NL)
  • 16.40 – 17.00 : Emakina, Isabelle Driege (NL)