1. Latest developments in mobile marketing by Didier Ackermans, Director Digital & Marketing Services, Aegis Media Belgium

• Belgium vs. international
• mobile wesites and audience
• mobile applications
• advertisers’ cases from A to Z, including performance and ROI tools.

2. Wake up Belgium.be : when major international brands leave Belgium, ask yourself : what will Belgium's Economy look like after this? A reflection carried out by two entrepreneurs, Erik Portier (CEO Google Belgium) and Bruno Van Boucq (Beweb SA CEO), convinced that Belgium could rebound thanks to digital. Original presentation with the interviews of Rudy Demotte and Vincent Van Quickenborn.

3. What’s new in standardization (formats, saleshouses, etc..) by Stéphanie Radochitzki, Country Manager, Havas Media Belgium

4. What’s new in online CIM MDB, Metriweb and Metriprofil by Stéphanie Radochitzki, Country Manager, Havas Media Belgium