What role should influencer marketing play in your brand and media strategy?
During the Exchange Community Content session, we discuss the growing importance of influencer marketing within brand and media strategies. Together with experts, we explore its role, current trends and the value it brings to the brand experience.
Introduction
Influencer marketing is taking on an increasingly central role in brand building. Several major companies have already announced a significant increase in their budgets for social media and for collaborations with creators.
On 13 November, during our Exchange Community Content, we dive into this dynamic together with experts who will share their perspectives on:
- the latest trends shaping the role of influencer marketing in brand strategies.
- the added value of influencers for the brand experience compared to other channels.
Speakers:
- Ogilvy Social.Lab Belgium: Mathieu Gillain, Chief Growth Officer
- PHD Media: Matthieu Coulange, Media Director
- Stellar: Sarah Levin, Co-founder & CMO
- L’Oréal Benelux: Laura Ronsmans, Project Manager Onefluence 2.0.
Schedule
Introduction
Creators at the core: redefining brand building in the social era
What role does influencer marketing play in today's media plan?
Break
Cracking the code of influencer marketing campaign success and ROI
L'Oréal's strategy in the creator economy
Networking session
Register
Sorry, the registration period is over.
Prices
The UBA Exchange Communities are privileged moments where managers and experts discuss specific topics to help their brands evolve. Participation is free and exclusive to UBA brand members. Experience sharing is at the heart of these sessions.
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