Speakers

1. 

   Berten Peremans

   Chief Strategy Officer at Publicis Groupe

   Berten Peremans is Chief Strategy Officer and a member of the executive management at Publicis Groupe Belgium, where he leads the strategy & data team. In the past, Berten has held various strategic roles in creative communication agencies in Brussels and Paris. Throughout his career, he has had the opportunity to contribute to the growth of a very diverse range of brands operating in national, regional, and global markets. Berten holds a university degree in economics and marketing management. 

   Berten’s team includes media experts and creative specialists. He ensures, in particular that the synergies between media and creativity are fully leveraged.

2. 

   Matthias Langenaeker

   Head Of Stategy & Data at Publicis Groupe

   As Strategic Intelligence Lead at Publicis Groupe, Matthias and his team are responsible for media strategy, marketing effectiveness, data and market research. In this role, he advises some of Belgium’s largest advertisers, drawing on data in its broadest sense.

   Matthias began his career in digital media, working on both the sales house and media agency sides. His strong interest in media effectiveness and strategy led him to evolve into an integrated media planner and strategist. He is passionate about how brands contribute to business growth, and how creative communication and smart media choices support that goal. Every day, he applies an evidence-based approach to strategy and measurement, aiming to make a meaningful contribution.