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Definitie nieuwe Shoptypes

Simone Ruseler, Knowledge Manager
Shopper-checking-list-in-supermarket-aisle-517974032_3869x2579.jpeg

Reeds verschillende jaren ijveren we binnen de UBA Expert Community Research Panels om de shoptypes binnen het Nielsen Universum duidelijker af te lijnen naar de “shopper habits” en minder naar een interne “sales logica”.

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