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Opinie: De nieuwe definitie van Shoptypes die het leven van de adverteerders vergemakkelijkt

UBA Team
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Na enkele jaren vol vergaderingen zijn we tot een nieuwe definitie gekomen van de marktsegmentatie zoals Nielsen ze ziet. Die nieuwe definitie werd goedgekeurd door de voornaamste distributeurs en fabrikanten op onze laatste sessie van het Expert Community Research Panel van UBA.

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