The future of organic search: how are brands successfully leveraging AI search?
In this 60-minute session, you’ll see how organic search is shifting beyond traditional SEO, how AI-driven platforms surface content, and what it means for your brand’s visibility.
Introduction
AI-powered platforms such as ChatGPT, Perplexity, and Claude are transforming how people search and how brands appear. While habits are shifting, one thing remains constant: the need for people to find and trust your brand.
In this 60-minute session, we will explore the evolution of organic search beyond traditional SEO. You’ll discover how AI-driven systems are surfacing content today and what that means for your brand’s visibility. We’ll map out how your business can maximize exposure where people now turn for answers.
Schedule
60 minutes session
Q&A
Speakers
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Jens Michiels
Teamlead marketing optimization - SEO & CRO at iOAs head of the marketing optimization team at iO and SEO lead in Belgium, Jens Michiels brings nearly 10 years of experience diving deep into technical SEO and conversion strategy. He is fascinated by Google's algorithms and search behavior, and is helping businesses structurally improve their online visibility – with special attention to the exciting impact of AI on search.
Register
Sorry, the registration period is over.
Prices
Participation is exclusive to UBA members.
- UBA Member | Brand member: Participation is included in the UBA membership.
- UBA Member | Expert member: Participation is included in the UBA membership.
- UBA Member I Media member: Participation is included in the UBA membership.
This session will be held online via Teams and will not be recorded. Register to participate, and you will receive further instructions by email.
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