How is AI already reshaping the world of paid search?
AI is already transforming paid search, from automated bidding to dynamic creatives. But paid search isn’t just Google Ads anymore. TikTok, ChatGPT and new platforms are reshaping the game. This session gives you practical insights and future scenarios to adapt your campaigns.
Introduction
AI is moving so fast that by the time this session starts, parts of it might already be outdated. In this session, we’ll explore how AI is already reshaping the world of paid search today and share our perspective on what could come next. From smarter bid automation to dynamic asset creation, AI is already at the core of campaign optimization.
But paid search isn’t just Google Ads anymore: platforms like TikTok, ChatGPT, Perplexity and new search environments are rewriting the rules, and they're already thinking on how to monetize it with ads. We’ll discuss how advertisers can adapt strategies across this expanding landscape. Expect a mix of practical insights, forward-looking scenarios, and concrete examples you can take back to your campaigns. Whether you’re a hands-on practitioner or shaping broader strategy, this 60 minutes session will give you a fresh perspective on what’s changing and what we believe might be coming next.
Schedule
60 minutes session
Q&A
Speakers
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Jonas Geiregat
Senior Business Consultant at SemetisJonas Geiregat is a Senior Business Consultant at Semetis with extensive expertise in paid digital media. As a true technology enthusiast, he leads the agency’s AI taskforce, exploring how innovation is reshaping marketing. Beyond strategy, Jonas has hands-on experience managing paid campaigns and is witnessing the AI-driven changes in real time. Expect a speaker who combines deep knowledge with practical, on-the-ground insights.
Register
Sorry, the registration period is over.
Prices
Participation is exclusive to UBA members.
- UBA Member | Brand member: Participation is included in the UBA membership.
- UBA Member | Expert member: Participation is included in the UBA membership.
- UBA Member I Media member: Participation is included in the UBA membership.
This session will be held online via Teams and will not be recorded. Register to participate, and you will receive further instructions by email.
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