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Create compelling copy & content with ChatGPT

How can ChatGPT help streamline your content creation process?

Master Class English Online
When 28 January 2025
13:30 - 15:30

Introduction

This course equips marketers with the skills to leverage ChatGPT for creating various types of compelling textual content. Participants will learn essential content creation rules, understand how to tailor their tone of voice, and effectively brief ChatGPT to meet different content needs. The session includes practical workshops on creating social media calendars, SEO-optimized blog posts, newsletters, LinkedIn posts, emails, and presentations. Additional tools for enhancing the content creation process are also covered.

What will you learn?

  • Learn the foundational rules of content creation with and without AI.
  • Master how to brief ChatGPT effectively for diverse content needs.
  • Create engaging content, including social media posts, blog articles, and newsletters.
  • Explore additional tools to complement content creation with ChatGPT.
  • Gain practical insights through real-world examples and hands-on workshops.

For whom?

Content marketers, digital marketers, social media managers, CMO’s, and anyone keen on enhancing their content strategy with AI.

Level

Suitable for all marketers who understand the basics of ChatGPT and/or have followed the Masterclass Getting started with ChatGPT for marketing.

Language

The training will be given in English, and the slides will be in English.
Participants may respond in the language of their choice.

Schedule

On Tuesday 28 January:
13:30 - 15:30
Eveline Smet CEO at The Growth Agency

Online Master Class

  • Basics of content creation: tone of voice, audience, and purpose.
  • Briefing ChatGPT for content creation.
  • Practical workshops on creating different types of content:
    • Social media calendars
    • SEO-optimized blog posts
    • Newsletters
    • Personal LinkedIn posts
    • Drafting emails
    • Creating presentations 
  • Overview of extra tools like Taqtic, Canva, Napkin, and Midjourney.
  • Q&A session.

Speakers

  1. Eveline Smet

    Eveline Smet

    CEO at The Growth Agency

    Eveline Smet is the CEO of The Growth Agency, an AI-powered growth marketing agency with 15 years of experience in data-driven marketing, automation, and performance marketing.

Register

Sorry, the registration period is over.

Prices

  • UBA member | brand member: Free. The participation fee is included in your company's annual membership contribution.
  • UBA member | media member: Free. The participation fee is included in your company's annual membership contribution.
  • UBA member | expertise member: € 160 (excl. VAT)
  • Standard: € 320 (excl. VAT)

This training is given online via Teams. Register to participate, and you will receive further instructions by email.

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