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5 golden learnings for ROI in marketing

How to optimize your marketing investments?

Master Class English
When 25 November 2025
09:30 - 12:30
Location UBA Buro & Design Center
Esplanade 1 Box 8
1020 Brussels

Speakers

  1. Chris Van Roey

    Chris Van Roey

    Partner at PitchPoint

    Chris Van Roey is the founder and Partner at PitchPoint. He was CEO of UBA for 13 years. Previously, he served as Chief Communication Officer at Mobistar (Orange) for 12 years and as Marketing Manager at Apple Computer for 10 years. Chris is a ‘Master Marketer’ and co-author of the book Adverteerder zkt. Reclamebureau.

    Education: Master in Applied Economic Sciences; Postgraduate studies at Vlerick, INSEAD, and London Business School.
    Professional Experience: Assistant at KU Leuven; Sales Manager at Dolmen/Colruyt Group; Marketing Manager at Apple Computer; Chief Communication Officer at Mobistar; CEO of UBA.
    Current Professional Activity: Partner at PitchPoint.
    Awards: Master Marketer, Advertising Personality of the Year, Grand/Gold EFFIE winner.
    Expertise: 40 years of experience in communication, marketing, and sales, including 25 years at executive level. Specialized in brand building and agency relationships.

  2. Luc Suykens

    Luc Suykens

    CEO at UBA

    Education: MBA, Kellogg School, Northwestern University; Master in Applied Sciences, University of Antwerp.
    Professional Experience: 32-year marketing career at Procter & Gamble at local, regional, and global levels. Former Harley Procter Brand Vice President, P&G France, Belgium, and the Netherlands.
    Current Position: CEO of UBA.
    Awards: Marketer of the Year (2004), Master Marketer (2008), Alumnus of the Year (2019), University of Antwerp.
    Expertise: 32 years of experience in marketing at local, regional, and global levels in brand building, including 22 years as Director/Vice President.

Register

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Prices

  • UBA member : Free. The participation fee is included in your company's annual membership contribution.
  • Standard: € 430 (excl. VAT)
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