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Master Classes

Each year, there are more than 60 specialized half-day trainings to refresh your knowledge, available online or on-site at UBA. The Master Classes are designed for both juniors and more experienced profiles.

Find a Master Class
Master Class at UBA

Dive deeper into a topic

During the Master Classes, you will dive deep into a topic for half a day. One or more speakers will guide you through a workshop or inspiration session, so you will leave with a wealth of fresh ideas and tons of new knowledge on the topics that are making a difference today.

Practical info

  • Free for all UBA members
MC practical info

All Master Classes

  1. AI for content creation process

    How can you leverage AI effectively throughout the content creation workflow?

    Online English
    UBA Focus Master Class
    AI content creation.jpg
    Show event

  2. Negotiation skills

    How do I achieve the best result in a negotiation?

    Dutch
    Master Class
    Negotiation.jpg
    Show event

  3. Ideation & brainstorming techniques

    How do you and your team go from a blank page to a clearly defined list of ideas?

    Dutch
    Master Class
    Brainstorming Techniques.jpg
    Show event

  4. Mediatraining: Tips & tricks

    How do I prepare for an interview and deal with journalists?

    Dutch
    Master Class
    Media Training
    Show event

  5. Fuel your brand with category management thinking

    How can your brand grow faster by thinking in categories?

    English
    Master Class
    e-commerce offline category strategy.jpg
    Show event

  6. Boosting brand growth in a changing landscape

    How to keep your brand competitive and move faster in a continuously changing playfield.

    English
    Master Class
    business growth
    Show event

  7. Fundamentals to be effective in media

    Media & communication effectiveness: what works best?

    Dutch English
    UBA Focus Master Class
    fundamentals media effectiveness
    Show event

  8. Introduction to neuromarketing for creative effectiveness

    How can you use neuroscience insights to make your creative campaigns more impactful?

    English
    Master Class
    Neuroscience.jpg
    Show event

  9. Negotiation skills

    How do I get the best result from a negotiation?

    French
    Master Class
    Negotiation.jpg
    Show event

  10. From prompt to action: Agentic AI for media strategy

    How can marketers use agentic AI to automate their media decisions and radically accelerate collaboration with partners?

    English
    UBA Focus Master Class
    media planning.jpg
    Show event

  11. True leaders deliver

    What do you need to be a successful leader?

    English
    Master Class
    iStock-men_leader attitude.jpg
    Show event

  12. Mastering communication and media for brand effectiveness

    How do you truly connect with today’s consumer?

    English
    UBA Focus Master Class
    Communication management college.jpg
    Show event

  13. Ideation & brainstorming techniques

    How to boost your creative abilities with effective brainstorming techniques?

    French
    Master Class
    Brainstorming Techniques.jpg
    Show event

  14. Marketing research fundamentals for marketers

    Practical introduction to marketing research: from questions to insights.

    English
    Master Class
    Marketing research fundamentals
    Show event

  15. Content distribution strategy

    How do you build a content distribution strategy that reaches the right audience through the right channels?

    English
    Master Class
    Content distribution strategy
    Show event

  16. Responsible AI for advertisers

    How can brands use AI creatively, safely and effectively without risking trust, compliance or reputation?

    English
    UBA Focus Master Class
    Responsible AI.jpg
    Show event

  17. A winning pricing strategy

    What are the key levers for a successful pricing strategy?

    English
    Master Class
    Pricing strategy
    Show event

  18. Agency brief

    How to create an effective briefing?

    English
    Master Class
    agency line.jpg
    Show event

  19. Data governance in marketing

    How to make data governance a key driver of customer trust, smarter campaigns and sustainable growth?

    English
    UBA Focus Master Class
    Data governance
    Show event

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