-
Les Binet on the cost of small thinking
At UBA Media Date 2026, Professor Les Binet delivered a blunt warning: the industry’s ...UBA Focus News
-
Is sound the most overlooked brand asset ?
Despite substantial investments in visual identity & media placements, many marketers st...News
-
Digital Omnibus : Who controls consent?
In our previous article, we explained why the Digital Omnibus matters for marketers, adverti...UBA Focus News
-
Digital Omnibus : Why audience measurement is at stake
When the European Commission launched its Digital Omnibus initiative, it looked like a techn...UBA Focus News
-
Les Binet: Why marketing needs to think bigger again
For years, marketers have been told to do more with less. Budgets have come under pressure, ...UBA Focus News
-
Are brands winning attention but losing relationships?
In today's marketing landscape, grabbing and keeping consumers' attention has become harder ...UBA Focus News
-
What if your pitches are costing you the best agencies?
As a marketer, you ask yourself the same question with every investment: “What’s...News
-
Blog series - In the age of AI, agencies must become true strategic partners. (2/5)
During two round tables, UBA brought together advertisers from different sectors to explore ...UBA Focus News
-
Content marketing that drives results
The ACC Expert Center Content Marketing launches a new casebook featuring 19 Belgian cases t...News
-
Cross-platform video measurement: A guide to TOVA Post-Buy for advertisers
In today’s fragmented media landscape, measuring the true impact of advertising campai...UBA Focus News
-
Why true cross-media measurement remains a challenge?
At the UBA Exchange Community session on Cross-Media Measurement and CIM ONE, Yannick Carrio...UBA Focus News
-
UMA-UBA Benchmark: collaboration reshapes the media mix
The latest UMA-UBA Benchmark reveals a stabilisation of digital advertising in Belgium, alon...UBA Focus News
-
How the CIM became a thought leader on the international stage
The roll-out of CIM ONE is generating interest abroad. CIM has been invited to explain its c...UBA Focus News
-
Blog series - Brand-agency collaboration in times of AI. Four key insights. (1/5)
AI is not just transforming how work gets done. It is reshaping the expectations, roles and ...UBA Focus News Publications
-
Media inflation cools in Belgium
Each year around this time, the World Federation of Advertisers (WFA) releases its biannual ...UBA Focus News
-
Why CIM ONE is not a global initiative
Glocalisation proves to be the preferred strategy when establishing a cross-media measuremen...UBA Focus News
-
Win-win for media and advertisers: why CIM ONE is more than a modern measurement tool
126,5 million euros between now and 2030: that is the additional value that CIM’s new ...UBA Focus News
-
Cross-media measurements with an eye for effectiveness
How do players such as Ads & Data, DPG Media Advertising and Vlaamse Audiovisuele Regie ...UBA Focus News
-
Nick Manning: “Advertisers must put their budget where the brains are”
Recently, UBA organised an exclusive event in the magnificent setting of La Monnaie in Bruss...UBA Focus News
-
Reliable cross-media measurements are more essential than ever: “By 2030, media planning will be fully automated”
The evolution towards cross-channel media measurement is in full swing, whether in Belgian m...UBA Focus News
-
Effie Awards 2025 case study: how Mobile Vikings conquered the market without promotions
With the award-winning ‘Play it smart’ campaign, Mobile Vikings proved that grow...UBA Focus News
-
Forecast 2026: The consumer trends redefining your next brief
At The Future Laboratory, our business is the future and for over two decades, we have been ...News
-
CIM boosts transparency in advertising
Figures show that brands are allocating an increasingly large share of their advertising bud...UBA Focus News
-
2026 media budgets: confidently moving forward
As marketers navigate economic uncertainty, the 2026 WFA & Ebiquity Media Budgets S...UBA Focus News
-
Media trends 2026: streaming and AI reshape media strategy
At the recent UBA Exchange Community on 3 December, Bart De Pauw (WPP Media) share...News
-
Advertising : the engine of growth and media
A new study by Ortelius, the consulting branch of the Econopolis Group, commissioned by the ...News
-
Time to take back control
At the “Advertising: Who Cares?” Summit held in London on 16 October 2025, Nick ...News
-
Dare to believe in showmanship again
At the UBA Media Date on 26 August, Andrew Tindall (System1) shared his insights on why medi...UBA Focus News
-
Media costs: gradual slowdown
As brands gear up for 2026, the latest WFA Outlook report offers a snapshot of how media cos...News
-
Why marketers need both guts and patience
During the UBA Media Date on 26 August, Magda Nenycz-Thiel from the Ehrenberg-Bass Institute...UBA Focus News
-
ToVA redefines videoplanning
The CIM (Center for Information about Media) updates its Total Video Advertising tool, givin...UBA Focus News
-
Effie Awards 2025: the winners are announced
Last night, the winners of the Effie Awards 2025 were revealed. This year, the organisers ho...News
-
Why 'Made in Belgium' drives brand growth
A new study by Rossel Advertising reveals that Belgian consumers are increasingly choosing l...News
-
Digital ad spend up 4,6% in stable market
According to the latest UMA benchmark for first half of 2025, the Belgian media market remai...UBA Focus News
-
Belgian Advertising Ecosystem: Engine of the economy and society
On 23 September, advertisers, media companies, and agencies gathered in the prestigious sett...News
-
How brands grow by holding on to what works
If you work in marketing today, chances are you’re being asked to do more with less. L...UBA Focus News
-
Stronger together for fair and efficient pitches
ACC, UBA and UMA jointly launch Pitch Guidelines to reduce inefficiencies, elevate professio...News Publications
-
Lies Eeckman chairs the jury of the Belgian Marketing Awards 2025
Lies Eeckman, Managing Director of Polestar Belgium-Luxembourg, will chair the jury of this ...UBA Focus News
-
Media inflation: what advertisers can expect in 2025
The World Federation of Advertisers (WFA) has released its most recent 2025 Media Price Infl...UBA Focus News
-
New Client-Agency contract including the use of AI
As a key player in the marketing and communications sector, building strong relationships be...UBA Focus News Publications
