UBA Trends Day 2018

Programme

• 8:30 - 9:15

  • Registration & Breakfast

• 9:15 - 10:55

  • Welcome by Philippe Wallez, President UBA

  • Trends in Strategy & Branding - If You can’t Beat ‘em, Join ‘em: The Brand-Startup Imperative

    Joseph Jaffe

  • Trends in Customer Experience – Adam and Eve and the Battle for Control

    Matthew Banks
• 10:55 - 11:25

  • Coffee Break

• 11:25 - 12:40

  • Trends in Content Marketing - How Brands Tap the Hottest Trends to Eclipse the Competition

    Carla Johnson

  • Trends in Customer Marketing - The Future of Retail

    Christopher Sanderson
• 12:40 - 14:00

  • Lunch

• 14:00 - 15:15

  • Trends in Sports & Business - How Companies can Create a Culture of Excellence

    Ross Bernstein

  • Consumer Trends - Win in the Expectation Economy: Five Key Consumer Trends

    David Mattin (UK)
• 15:15 - 15:45

  • Coffee Break

• 15:45 - 17:00

  • Trends in Creative Advertising - Man versus Machine and the Quest for ROI

  • Trends in Technology - Revolutionizing the Way We Work, Live and Consume

    Daniel Levine
• 17:00 - 18:30

  • Networking & Reception