Les Master Classes vous permettront d’explorer un sujet en profondeur durant une demi journée. Vous rentrerez chez vous avec une série d’idées novatrices et de nouvelles connaissances sur des sujets qui font la différence.
Découvrez ci-dessous le programme de l'UBA Academy de janvier à juin 2025, un beau mix de formations en ligne et en présentiel.
L'offre a été enrichie de 11 nouvelles formations, dont 9 sur l'intelligence artificielle.
UBA Master Classes janvier - juin 2025
Agency
- Agency remuneration & evaluation I ONLINE I NL
Brand Strategy
- Revenue growth management I ENG
- Boost your Effie performance I ONLINE
- Brand activation strategy I ENG
- Business plan effectiveness: OGSM Basics I ENG
- Business plan effectiveness: OGSM Advanced I ENG
- Mastering customer experience management (advanced) I ENG
Content
- NEW Getting started with ChatGPT for marketing I ONLINE I ENG
- NEW AI for the creation of visual content I ONLINE I ENG (première session)
- NEW AI for the creation of visual content I ONLINE I ENG (deuxième session)
- Transmedia storytelling I ONLINE I NL
- NEW Create compelling copy & content with ChatGPT I ONLINE I ENG
- Customerproof copy evalution I NL
- NEW Creating your custom GPT I ONLINE I ENG
- NEW Art of prompting in marketing I ONLINE I FR
- NEW Website content creation with AI I ONLINE I ENG
- Elevating brands on LinkedIn I ENG
Data & technology
- Google Analytics 4 I ONLINE I FR
- NEW Implementing AI in teams and organizations I ONLINE I ENG
- Introduction to business applications of AI in marketing I ENG
- Effective first party data strategy I ENG
- NEW Legal implications of AI for marketeers I ONLINE I NL
- Introduction to marketing automation I ENG
E-commerce & sales
- Instore communication I ONLINE I ENG
- E-commerce: Optimising the performance of your webshop I ENG
- Build an effective sales plan (and a high performing team) I FULL DAY
- Masterful presentations I ENG
Employer branding
- Employer marketing I ENG
Media
- Media & creativity I ONLINE I NL
- NEW Total Video advertising I NL & FR
- Media strategy evaluation I ENG
Research & insights
- Consumer insights of the silver generation I NL
- Visual nudging in marketing and communication I ENG
- The core principles of value based pricing I ENG
Skills
- Negotiation skills I NL
- Negotiation skills I FULL DAY I FR
- Persuasion I ENG
- Change management I NL
- LEGO® SERIOUS PLAY® I NL & FR
- Storytelling in presentations I NL
- Creative thinking I NL
- NEW Innovation - keys to success I ENG