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Brand Manager FERRERO

Brand Manager FERRERO

Brand Manager FERRERO
The Brand Manager Benelux will have to perform the following tasks/responsibilities:

- Draw up the annual marketing brand plan (strategy, actions, resources, budget) and contribute to the development of the marketing plan.
- Understand, restore and improve the key elements of the marketing brand plan.
- Implement the annual marketing plan.

- Develop the business plan for the brand and monitor all its products operationally, taking into account the budget.
- The operational monitoring of the below-the-line strategy.
- Performing the post-analysis of brand activations according to the KPIs.
- Manage changes in packaging in coordination with internal stakeholders and procedures.
- Monitor and respect the A&P budget (in cooperation with the finance department).
- Monitor and analyze the evolution of the competition.
- Monitor and analyze our own brand performance, and subsequently take the right corrective action.

- Participate in the development of the communication strategy and the follow-up of the communication implementation.
- Contribute to the development of the media strategy and brief the agency on it.
- Contribute to the definition of the promotion strategy and brief the agency on this.
- Follow up of the media plan.
- Manage digital communication (social media, website) in cooperation with various agencies

- Analyze and interpret the results of market research results (e.g. Nielsen, Gfk, Ipsos) and translate them into recommendations and actions.
- Brief the research agencies and/or CMI Managers.
- Understand the target audience and gain insight into the market

- Master in Marketing / Commercial / Economic of Business management
- Minimum 4 years’ experience in Marketing or Trade marketing functions
- Knowledge’s of FMCG
- Good knowledge’s of BeNeLux food retail
- P&L-management
- Strong analytical skills
- Experience with panels and consumer data: Nielsen/ GFK
- Good communication skills
- Fluency in French and / or Dutch
- Fluency in English.
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