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Earned/Owned Media Executive Benelux - The Estée Lauder Companies

Earned/Owned Media Executive Benelux - The Estée Lauder Companies

Estee Lauder
Earned/Owned Media Executive Benelux - The Estée Lauder Companies
As an Earned/Owned Media Executive you develop the social / digital marketing plan of the brand for owned and earned media: where to play, calendar of activities, assests… (in accordance with the brand digital strategy).

You will;

- create, review and localize assets for social / digital platform

- be responsible for the overall management of the owned platforms (Facebook, Instagram, YouTube,) of the brands, including community management, and e-retail activations on social media pages

- orchestrate the execution of virtual selling activates across all social media touch points.

- manages PR & Influencers relationships, budget and activations

- spread Earned Media expertise and contribute to capability building within the affiliate


- Min 2 to 3 years of influencers and digital PR media experience (PR agency experience is a plus as a background)

- Knowledge and experience working with social media platforms and tools (FB, IG, YT, …)

- Knowledge on how to manage influencers, PR communities

- Expertise with social listening tools and community management tools(social bakers, popular chips, Sprinklr, etc.)

- Strong communication skills

- Multitasking and analytics skills is a must

- Be well organized, project management skills is key

- Be creatively and commercially driven

- Brand knowledge (product, consumers, strategy,..)

- Ability to engage an audience through social posts

- Copywriting expertise

- Customer service driven: ability to respond to customers on a timely manner

- SEO and data driven, with the ability to switch fast to new trends and consumer habits

- Fluent in English, Dutch & French