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Senior Brand Manager BELUX

Senior Brand Manager BELUX

Rémy-Cointreau Belgium
Senior Brand Manager BELUX

 Design and implement the mid-term & annual brand plan in order to achieve the brands objectives of growth and profit
 Lead the development, activation and evaluations of activities for the brand in all channels & for the entire marketing mix
 Partnering with Rémy-Cointreau brand owner team is critical to get agreement on brand objectives, budgets and local marketing plans.
 As a Sr Brand Manager, a strong experience is already needed in brand management.


 Formulate local marketing strategies and plans, within the brand global strategies and guidelines : being able to challenge global input if need be

 Drive excellent implementation of the activities through-the-line ( Media, Digital, PR, Events, Horeca, Mass Retail, Specialized retail…) for the brands and conduct systematic & thorough evaluations

 Identify and anticipate consumer, category and competitors trends to propose new ideas that will help move the brand forward in the marketplace

 Define and maintain the brand health indicators that are critical to achieve trademark objectives

 Lead the development of the marketing material and planning of promotional campaigns working closely with all departments (finance, supply chain, sales..)

 Get agreement from Brand Owner team on annual/long-term brand plan (objectives and budgets, and programs) and manage monthly reporting and quarterly meetings

 Build efficient relationships with key internal and external partners, e.g.: sales team, agencies, brand owners… in order to deliver superior execution of marketing plans at best possible costs

 Lead in the development of direct report(s)

 Go to field/trade visits and attend to events/promotions and report

 Presents and portrays brands with respect for social responsibility and existing laws or industry code of conduct (Jury d'Ethique Publicitaire / Fédération des Vins & Spiritueux)


 Core Marketing Functional Competencies
Brand Strategy & Planning
Channel Strategy
Brand Media, Communication & Implementation -focus on digital & Public Relations
Pricing & Financial skills
New brand development and portfolio prioritisation
Consumer & shopper Insights

 Behavioural competencies
Efficiency oriented –able to prioritize and implement. Results oriented.
Cooperation and mobilization
Understanding situations and challenges
Client & Business oriented
Impact & Conviction
Initiative & Anticipation -autonomy

 Skills
- PC skills: advanced knowledge Excel, Word, PowerPoint
- Strong analytical and commercial orientation
- Strong brand building skills
- Excellent communications skills
- Digital & social media savvy

 Education/Experience
- University/Master Degree, preferable in Economics or Marketing
- FMCG’s experience
- Experience (minimum 8 years) in brand marketing / has already some experiences in above the line & below the line.
- Experience in spirit industry a definite plus + but not a must.
- Strong affinity with on-trade and premium brands
- Experience working with an International Brand Owner a definite plus

 Languages
- First language French and/or Dutch, and good level of second language French/and or Dutch
- Good level in English

 Mobility
The position is based in Brussels, but with national and occasional international travel.


Marketing team, sales team, supply chain, customer service, accounting, financial controller
Brand Owners, external promotional and communication agencies


Minimum 1 direct report: Brand Ambassador(s) & shared marketing assistant

Sr. Brand Manager BELUX