Digital & Customer Engagement Marketeer

Digital & Customer Engagement Marketeer

MSD Animal Health
Digital & Customer Engagement Marketeer
Job Description

Do you want to work at one of the largest industrial pharma concerns in the Benelux within a high-tech environment and use your knowledge and skills? Did you always want to work in a company where your work can have a real impact on people’s lives? We would like to meet you!

We have an exciting new job opportunity at our Benelux Cluster and are looking to hire a

Digital & Customer Engagement Marketeer Benelux

Purpose of the role
With internal and external pressure on the pharmaceutical business models, it is essential to transform how we engage, market and communicate to better meet the customer needs and improve our business results. Our company is continuously evolving in understanding its customers. We are inventing new ways to differentiate our company from others to deliver a cohesive customer experience and ensure all our customer engagement capabilities remain relevant and competitive.

Welcome in our team

As Digital & Customer Engagement Marketeer, you are supporting the Marketing Unit in defining the digital strategy, campaigns and content, and managing digital channels across the Benelux.
You therefore work in close collaboration with the Strategic Marketing Managers, Campaign Managers sharing your experiences, results and expertise.

Main responsibilities:

- Support on creation, monitoring, optimizing and reporting on multichannel campaigns, overseeing all aspects of campaigns.
- Enhance customer engagement & experience using all types of digital touchpoints
- Manage all steps of the digital campaign set-up and implementation in collaboration with the Marketing team and the Segment & UX Specialist.
- Execute SEA, SEO as well as optimize the conversion rate.
- Improve exposure to increase brand reputation, customer relation and traffic.
- Measure performance of all online interactions and assess against goals (ROI and KPIs).
- Analyze all results and perform in-depth analysis, advise marketing unit based on campaign analyses and help build the analytics competence in the marketing organization.
- Create digital tactical calendar within the Digital & Customer Engagement team.

Your Work location

Your work location is either in Belgium at our Brussels office or in the Netherlands at our Boxmeer office.

Your profile

- Bachelor degree with around 2/3 years of experience in the digital landscape.
- Understanding the possibilities within the digital landscape and the customer journey.
- Strong track record delivering successful digital marketing tools and execute effective digital campaigns to relevant customer groups.
- Experience with marketing automation tools and web analytics tools such as Google Analytics 360.
- Understanding digital performances of online tools (such as GA, SEA, social) and inner working of engine algorithms.
- English and Dutch communication skills in oral and written, business French is a plus.

What we offer

We welcome you to a truly global, dynamic and challenging environment with great opportunities for personal development. Our benefits are very competitive, and the summary below will give you an idea of what you can expect.
- Competitive salary
- Solid Pension Plan.
- Numerous training, coaching and e-learning modules for long term job opportunities and development.

If you like what you read, but not matching on all points. Please still apply, we would like to meet you!

Do you have questions about this vacancy?
Please send an email including the vacancy number and job title to the following email address:
Brussels or Boxmeer
Requisition ID:R206090