CRM and Loyalty Analyst

CRM and Loyalty Analyst

Ikea Belgium
CRM and Loyalty Analyst
Who you are

Do you like to work with data analytics to monitor, follow up and recommend actions based on results ?
We are looking for someone who has a genuine interest in retail, data analytics, especially from large datasets and is passionate about understanding the behaviors of the many people in Belgium and G-D Luxembourg.
Are you motivated by increasing customer value and customer satisfaction by applying a customer first mindset?

The Customer Engagement & Loyalty Leader will:

• Act as a member of the Marketing team and proactively contribute to marketing plan/output in order to deliver to the common objectives and goals
• Drive data analysis to create insight led local offerings for engagement opportunities across our loyalty clubs : IKEA Family and IKEA for Business Network.
• Drive performance analysis and optimization of local offerings/local loyalty benefits, rewards and engagement across multiple customer groups
• Collaborate with global CRM Hub on data/analytics and performance of all customer engagement activities, and deriving local insights
• Support local stores to develop and improve the quality of their member base, and monitor the impact of their local loyalty activities
• Contribute to the integrated omnichannel executions/output of the function in order to contribute to the business goals
• Be an active player in driving an open and sharing climate, be a role model of the IKEA values, and contribute to the transformation of IKEA

To be successful in your role you need to have a:

• Broad knowledge of customer behavior in relation to loyalty programs and CRM
• Deep knowledge of data analysis
• Broad knowledge of performance marketing measures
• Ability to perform analysis, draw conclusions from customer data and communicate effectively
• Ability to understand the role of CRM, Loyalty and marketing as drivers of growth for the IKEA business
• Strong interpersonal skills with the ability to build trustful relationships
• Ability to follow up and measure performance of output and capture learnings to improve planning and performance moving forward

Qualifications for the role :

• Formal qualifications in Marketing, Business intelligence or equivalent
• 2-3 years of experience in data analysis and statistical modelling
• Fluent in English, and at least one additional national language, French or Dutch
• Knowledge of SQL is a must. Knowledge of Python is a plus.
• Knowledge of Google Data Studio/ Looker Studio is a plus or willingness to learn
• Knowledge of PowerBi is a plus.

Our team within Ikea

Our team is the voice of IKEA. We use words, pictures and videos to tell the story about IKEA, to build our brand and inspire people with our offer. We bounce ideas back and forth, we challenge each other and we are crazy passionate about communication. Of course we’re also the ones who make sure to keep all our fellow co-workers informed, engaged and connected in a constantly changing business environment.

Apply now!

At IKEA, we like to give you the space to take control of your own development and growth. We believe in entrepreneurship and initiative and want to make it easy for you. In the first few weeks/months, you will be offered a 5-step development plan to get you started, with enough personal space to create the learning moments you need.

We offer this structure and a supportive network of colleagues who will make sure you feel comfortable in this situation and give you time to learn, make mistakes and develop.

In addition to a competitive remuneration, we offer:

- Eco-vouchers
- End-of-year bonus, holiday pay and sector premiums
- A commuting allowance with an additional allowance if you come by bike
- Private leasing of an electric bike, we are happy to give you a boost
- Comprehensive hospitalization insurance
- A private accidents insurance
- Pension savings
- We also offer extralegal holidays, seniority holidays and for full-time colleagues 6 extra days off
- A canteen where you can eat delicious food at very democratic prices
- IKEA Tack! Loyalty reward, an additional deposit into your retirement savings based on our global results and your loyalty to IKEA
- ONE IKEA Bonus: an additional bonus based on your shop's results
- IKEA Benefits at work: a portal offer you great discount for well-known stores and brands
- IKEA staff discount 15% on all your purchases
- Team outings & staff parties, because togetherness is very important to us
- A nice extra in case of legal cohabitation/marriage/birth/retirements to celebrate these beautiful moments