Brand Ambassador LOUIS XIII

Brand Ambassador LOUIS XIII

Rémy Cointreau
Brand Ambassador LOUIS XIII
DEPARTMENT : Marketing
COUNTRY : Belgium & Luxembourg

Develop the brand image and sales of LOUIS XIII directly with customers and consumers through storytelling, prospecting, training and networking

As Brand Ambassador LOUIS XIII,

• Build personal relationships, inspire and educate/train external clients i.e. high-end horeca & stores (cavists) -as well as internal sales force & staff

• Establish positive relationships with internal and external stakeholders showing active collaboration with LOUIS XIII local and global marketing team, local sales teams, agencies (PR / event / activations) as well as demanding prestige accounts and end-consumers (HNWI) in order to achieve strategic brand goals

• Work hand in hand with the sales team, to drive prospection and increase distribution.

• Work on brand presence, visibility and rotations of LOUIS XIII at key trade partners (cavists, prestige horeca outlets) through implementation of key activities (tailor-made menus, windows, events, incentives…)

• Generate sales as the result of the above actions

• Provide with monthly & quarterly reporting focusing on KPIs measurement and qualitative input around market trends. Actively contribute to best practice sharing.

• Use networking ability and connections to infiltrate target consumer groups with LOUIS XIII to make the brand an essential ritual of luxury lifestyle

• Use CRM program as a tool to manage direct clients and prospects

• To present and portray the brands with respect for social responsibility and existing laws, industry code of conduct (Jury d'Ethique Publicitaire / Fédération des Vins & Spiritueux) and Rémy Cointreau Marketing code of conduct


Functional Competencies
- Brand Strategy Understanding- able to understand, endorse and follow the global brand strategy
-Clients insights - able to understand and share the client insights within the organization to develop appropriate programs in line with brand strategy & guidelines.
- Sales Planning & Channel strategy- Develops plans, defines business targets, plans activities and allocates resources to achieve business strategies as a means of attaining volume goals and long-term profit growth. Sales skills needed for high-end prescriptive channels.
- Sales Execution - Manages the process of developing and executing client/customer trade
activities to meet specific short and long-term business initiatives. Mobilizes the organization to implement customer plan, monitor implementation & ensure measurements.
- Analytical skills-able to step back, report and analyse about the promotion/event from both sales and marketing points of view

Behavioural Competencies
- Implementation power & results driven - achieves goals and meets deadlines with autonomy
- Building partnership & interpersonal understanding-develops productive internal and external
- Leadership- able to inspire and motivate others about the brand
- Organization skills- able to prioritize, organize and execute in a fast-paced environment
- Communication Skills & Public speaking skills - Excellent verbal and written communication
- skills with proven ability to work effectively with both internal and external contacts

 Skills and Profile
- Affinity with luxury goods and lifestyle products a must
- Passionate and highly motivated
- Confident & outgoing nature: someone who loves to be around and educate people
- Excellent attention to details
- Strongly results-driven, ability to take initiatives- clients & field focus
- Passion for premium wine and spirits- existing knowledge or experience is a nice to have.
- Social networks-savvy

 Education/Experience
- Post secondary education in business, sales or marketing or horeca
- Experience (or ability to) managing accounts and private clients ideally in the Prestige Spirits of Luxury goods arena, alternatively experience as F&B in a luxury hotel or as manager of a luxury shop.
- At least 4-5 years of working experience in luxury or/& or/& wines & spirits or/& horeca/events/specialized high-end retail industry.

 Languages
- Fluent in NL, FR and good level in EN.
 Mobility
-Must have valid driving license
-Willing to have flexible hours as attendance to events during weekends or/and evenings is required.
(2-3 nights/week in average)
-The scope of work will be in Belgium/Luxemburg mainly. There could be occasional international travel.