Brand Ambassador multi brand

Brand Ambassador multi brand

Pernod Ricard
Brand Ambassador multi brand
Your Mission:

Our Ambassador, representing our brands. You will bring to life local marketing and bar trade initiatives to inspire, engage and win share of mind for the brand within Pernod Ricard Belgium and its sales team, as well as local bartenders and consumers.

Key activities will include: conducting brand education sessions, building strong relevant relationships, and supporting brand activity and events.


This role will be based in Pernod Ricard Belgium based in Brussel. A significant portion of the role will require time with customers to bring brand initiatives to life and may require a fair amount of traveling all over Belgium and evening or weekend work.

Reporting Lines:

The Brand Ambassador will report directly to a marketing contact in Pernod Ricard Belgium.

Key Relationships:

Pernod Ricard Belgium
Regular liaison with the:
• Marketing contact as day-to-day line manager
• Sales team
• Customers / Bartenders / Consumers
• Media and key trade influencers

Key Responsibilities:

Brand Education & Mentoring
• Inspire and educate in-market sales team on the brand to generate interest and a robust understanding of qualities/characteristic/heritage.
• Execute a mentoring programme with key trade customers and in particular bartenders, bar managers and mixologists.
• Identify and conduct tastings/education for target groups of consumers / opinion leaders.

Trade Activation
Working with the local sales and marketing teams, identify and target bars, night-clubs and restaurants for further development.
• Build relationships with the outlet including customer and trade promotions, bar staff education and brand visibility.
• Convert target consumers and influencers to the brand through tasting and brand education.
• Keep an on-going relationship with key flagship bars.
• Represent the brand at key events.
• Support the local team in the retail business where possible, with brand visibility, education and communication.

Brand Management/Insight
• Support implementation, tracking and evaluation of planned promotional activity in the trade.
• Propose, present and trial new brand initiatives, either international best practice or locally-developed.
• Provision of market intelligence, investigating, analysing and reporting on key competitor activity and market dynamics to local brand team.
• Highlight and promote the brand activities to relevant media/press contacts.
• Present the brand to trade and lifestyle press when/where appropriate opportunities arise.

Monthly Reporting
• Complete monthly report comprising of environment analysis, market trends, brand performance and specific ambassador activities.
• Provide regular best practice sharing and Chatter updates.

Social Networking
• Develop and manage local social media campaigns, to target consumers, bar tenders and key contacts.
• Update with key events, brand activity and mentoring sessions and maintain and build relationships with key contacts.

Candidate Profile:

Essential experience/background
• A Bachelor Degree, preferably in Business, Marketing or Languages.
• Knowledge of the industry is a plus.
• A self-confident, outgoing individual who actively enjoys building strong relationships.
• A self-starter who takes initiative to make things happen – entrepreneurial, enthusiastic, a ‘can do’ attitude.
• Maturity and professionalism – strikes an appropriate balance between leveraging conviviality and representing the brand and company in an appropriate manner.
• A passion for the bar scene and mixology, and therefore can inspire and connect with the bar community.
• A responsible attitude and approach towards alcohol.

Specific requirements
• This position requires working outside regular office hours, as well as travelling
• Driving licence (B)
• Excellent knowledge of Dutch and French.

Starting date
• Asap as from the beginning of September.
Anouk Dhondt :