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Creatieve content marketeer

Creatieve content marketeer

Creatieve content marketeer
As a content marketeer, you are in charge of global content creation and product communication for online, social and offline channels for the education segment (products are WeConnect, WePresent & Overture).

You will report to the Brand & Content Marketing Manager.

Your responsibilities:

-Product communication: you write and coordinate the creation of all communication & campaign pieces, such as brochures, web pages, ads, creative concepts etc. You are also responsible for organizing product photo or video shoots.
-Content marketing: you develop and execute the content marketing strategy and build the corresponding content calendar. You establish Barco as a thought leader for relevant topics through interviews and research.
-Social media: you manage the social media channels for the Education market.
-SEO: you incorporate SEO best practices in all online activities and strive to increase SEO ranking.
-Content ROI: you keep track of the success of created content pieces, generate insights (together with the program expert) and provide recommendations.
-Branding: you contribute to a consistent Barco brand, both in messaging and visual identity.

We are looking for a new colleague who:

-Has a Master’s degree in English or is equivalent by experience.
-Ideally has 3+ years in copywriting and editing, messaging and positioning related to marketing communication, including writing for web and SEO.
-Is well organized and a skilled project manager who delivers against promise.
-Can sell ideas to peers and to stakeholders.
-Has an inquisitive mind and can take initiative to build a network, guide research etc.
-Is familiar with content marketing, value messaging and inbound marketing.
-Has experience with online tools such as Google Analytics, Semrush, Sitecore (is a plus).
-Has experience with an international and technology/B2B environment (is a plus).