Digital & Content Marketeer

Digital & Content Marketeer

ARAG SE - Branch Belgium
Digital & Content Marketeer
ARAG is one of the largest specialized Legal Protection insurers active internationally for 80 years and has no less than 17 branches in Europe, the United States and Canada. The Belgian branch, located in the center of Brussels, is looking for a Digital & Content Marketeer to support the Marketing & Communication Manager in the day-to-day management of all aspects of the Marketing / Customer Management department.

MISSION-Ambition
ARAG has the ambition to protect Belgian citizens at every moment of their lives by enlightening them on the legal aspects likely to impact them and, when necessary, by accompanying them during the resolution of a conflict.
The Marketing & Communication department is one of the key drivers to achieve this. The challenges are diverse, and are related to all aspects of the marketing discipline: Market Intelligence, Customer Insights, Digital, Data, Brand & Communication, Value Proposition and Customer Experience Management. We are looking for someone curious and enthusiastic, willing to learn all aspects of customer management. Are you both visionary / creative but also pragmatic and organized, able to implement campaigns and projects? Come and join us. At ARAG, we are looking for someone who is able to make a difference.

TASKS DESCRIPTION
•You contribute to the development of the marketing plan to support ARAG strategy, in collaboration with the Marcom Manager, the sales department and the general management.
•You manage our communication channels, including the production and promotion of content, in support of the "content strategy" that you help develop. Our communication channels are varied and also include an ecosystem of digital touchpoints to strengthen and animate (Social Media, arag.be, online sales tools, eMailings ...)
•You contribute to build the target customer journeys, allowing ARAG to meet the expectations of our customers and brokers, in all their interactions with us (Design thinking, Customer journey management).
•You are in charge of the conceptualization, implementation and follow-up of marketing campaigns to support the business objectives, in collaboration with our commercial colleagues. (from the definition of the concept, identification of the target, production of the content and deployment through the appropriate communication media… to the follow up / Dashboard).
•You are also in charge of business intelligence / Customer / Market insights & KPI
oYou monitor our performance through the relevant KPI that you help implement.
oYou are in the lead of monitoring the competition and other market / Customer trends and diffuse key insights throughout the organization.
•You have contacts with external partners such as suppliers, printers, advertising agency, etc.
•You report to the Marketing & Communication Manager.

PROFILE
Digital Savvy // Creative // enthusiastic // flexible // customer oriented (internal and external) // autonomous // pragmatic // results oriented
• You want to make a difference
• Education: Bachelor / Master, preferably with specialization in Marketing / Communication / Digital or equivalent
• You have a particular affinity with digital. SOME, CMS, Google Analytics, Data Analytics, SEO, SEA, Funnel Convertion, Indesign, Mailchimp… are familiar to you and you want to specialize more in that field.
• You have a first experience of 2 to 3 years in digital / content marketing (preferably related to Insurance / Banks / Other services B²B).
• You are Dutch or French speaking, with a good knowledge of the other national language as well as English.
• You have an analytical mind and an affinity for numbers
• You write quick and flawless
• You are communicative with a great innate organizational capacity
• You are organized, results oriented and pay close attention to deadlines
• You know how to work both independently as as a team member.

Our offer
• A pleasant working atmosphere, in a human-sized company, looking-forward ambitious SME
• A young and dynamic team, agile and driver of transformation
• Solid on-the-job training, covering all aspects of marketing and customer management as well as the insurance sector.
• An attractive salary and working conditions, with extra-legal benefits.
• A participative corporate culture, where human aspects and work-life balance are recognized as important
• A pleasant working environment, central location in Brussels, close to public transport, fitness room and other facilities are available in the building itself
Bastion Tower - Place du Champs de Mars, 5 - Ixelles
fabienne.demey@arag.be