Digital Management Trainee (Alpro Ghent & Local site - Marketing)

Digital Management Trainee (Alpro Ghent & Local site - Marketing)

Digital Management Trainee (Alpro Ghent & Local site - Marketing)
Digital Management Trainee
Alpro Ghent & Local site in Europe - Marketing team

--> Your role

Always wanted to become a digital expert? Then this is thé role for you!

As Digital Management Trainee, you will have the opportunity to get the taste of different digital positions at Alpro, both on a local and a divisional level. Doing so, you will switch teams regularly, and will be working at teams at Headquarters (Ghent), and at one of our international sites abroad (Europe).

At every step, an Alpro mentor will guide you and make sure you will be trained fully on the job in several digital area’s (including Google, Social Media Management & Analytics, YouTube, Twitter and Facebook). At the end of the training you will be certified in Google Analytics and Google AdWords, highly recognized certifications amongst Digital Marketeers.

Above that, you will be part of a very unique media & digital team of experts - the Digital Marketing team of Alpro - comparable to a digital agency in-house.

--> Content of the traineeship

In this 18 month digital traineeship, you will be trained as a:

1. Media Planner Buyer (Divisional Marketing): You support media buying for a variety of digital channels and for different countries. You support in adapting the international media strategy into a localized media plan by advise the local Marketing colleagues to reach their consumer target group in the most optimal way. You analyze the actions and optimize where needed.

2. Digital Brand Manager (Local Marketing): You translate the local marketing campaign towards our social media channels. Doing so, you reach our consumers via social media. You will be involved in content implementation, local media planning, conversation calendar development, blogger management, CRM and scorecard optimization.

3. Website Expert (Divisional Marketing): You support in different website projects and website analytics to create our different websites for our local markets. You manage the analysis and digital performance of short term campaigns and long term scorecards.

4. Social Content Manager (Divisional Marketing): You support in the creation of content on a divisional level. This content is used in our different markets all across the globe on all the different social media channels (Facebook, Instagram, Twitter, Pinterest, etc.). You will work together with creative agencies (such as advertisers, photographers, etc.) to create this content.

At the end of this traineeship, you will be fully integrated at the way Digital Marketing works at Alpro, with the necessary certifications.

--> About you

- You hold a Master Degree (f.ex. Commercial Engineering, Economics, Statistics, etc.) and preferably combine this degree with an additional Master Degree in f.ex. (Digital) Marketing.
- You are a Young Graduate or have a maximum of 3 years of working experience.
- It goes without saying that you are a true digital native, and are passionate about Digital Marketing.
- You are analytical, and have excellent communication skills.
- Flexibility is your middle name! You get a kick out of meeting new people, switching teams & job content regularly and are thrilled to go abroad (Europe) for some months.
- Your English is fluent. Any other European language is an asset.

--> Interested?

We are looking forward to your online application! -->

(If you have questions, please contact me (Joke Delrue – Jr. HR Business Partner,
Ghent & Local site in Europe