Marketing Manager Devos Lemmens

Marketing Manager Devos Lemmens

Continental Foods Belgium n.v.
Marketing Manager Devos Lemmens
General summary
- To create, execute and evaluate an insight-led category- and brand marketing and commercial plan, which delivers category & brand growth, share and financial goals, in accordance with the company’s ambition & strategic 3-5Y marketing plan.
- To be the end-to-end owner of the brands in scope from NPD to in-market execution with full P&L responsibility and budget ownership.
- To prioritize and bring focus to total brand investments to drive top- and bottom line growth.

Principal accountabilities
1. Identify & understand key drivers and barriers of category/brand consumption and purchasing behaviour.
2. Conduct brand audit and regular market analysis (Nielsen, GFK) to have deep understanding on brand measures, competition, media and consumer behaviour.
3. Create brand vision, positioning and strategy. Identify key risks and opportunities and make recommendation how to tackle.
4. Understand key retailers needs and priorities in collaboration with Key account manages (store back thinking).
5. Develop innovation pipeline (up to 5 years) taking into account both consumer insights and retailer priorities/needs.
6. Develop path to purchase per brand based on identified trial and purchase barriers. Allocate and prioritize annual budgets and activities accordingly. Identify key role per touchpoint and ensure consistent execution. Outcome should be a focused integrated plan (communication and commercial) with emphasis on overall plan sufficiency and ROI.
7. Define brand KPI’s, measure & evaluation, propose and implement corrective actions
8. Develop national commercial strategies* (assortment, pricing, promotions, shelving) and lead implementation with respective key account managers.
9. Lead development of retailer concept sells and support KAM with preparation of top-to-top / yearly budget negotiation etc.
10. Manage and own brand P&L and all ATL/BTL investments. Keep overview of trade spend by retailer, ownership of budget is with KAM.
11. Manage agencies and ensure consistent and on-briefing execution.
12. Provide qualitative input in the S&OP process led by supply chain.
13. Act as true expert on brand and category for the organization. Lead preparation business meetings and management reviews.
14. Be the liaison in the multi-functional team (esp. R&D, sales, marketing, finance, logistics).
15. Develop and coach the junior business leader sauces.

Education / Experience
- The jobholder must have a university degree in economics and marketing or equivalent thanks to experience, and a substantial marketing experience (min. 5-7 years) with a big autonomy on strategy, positioning and advertising.
- He/she should have category management experience and knowledge of the Belgian retail environment.

Skills
- He/she has a good general knowledge of management, analytical skills and good commercial feeling. Ability to set a vision and motivate the multi-functional and good communication / language skills (Dutch, French, English).
- Experience within FMCG is a plus. Affinity with food is a pre-requisite.
Puurs
Barbara Meyers_continentalfoods.eu