Online Marketeer

Online Marketeer

Online Marketeer
In this challenging role it is your responsibility to:

o Develop the content strategy of the Miele brand and to support all brand activities concerning communication, promotions, events and contests for Miele Belgium and Luxembourg, this in close cooperation with your colleagues within the communication & PR team.
o Follow up and coordinate digital marketing campaigns across all digital channels in line with categories’ priorities. Responsible for company website including content updates, implementation of new content areas, landing pages utilizing the CMS.
o Follow up and coordinate social media (Facebook, blog, Instagram) in order to present a coherent image of the Miele brand and its values. You develop a year plan together with an external digital office.
o Care for the communication with the ‘Miele Community’ in your role as customer supporter. When answering their questions, you take into account the image and experience for which the Miele brand stands. You write inspiring texts for consumers and distributors in which you translate product features into advantages for the customers.
o Use tools such as Facebook Business Manager/Google Analytics in order to gain insight. You deliver promptly reports and correct figures on the results of your campaigns and the community to the internal stakeholders. Based on your analysis and insight in the business impact, you strive for optimization of social media actions.
o Follow up on trends and developments in your domain of expertise as you are the internal specialist in online communication and social media.
o Work closely together with your colleagues in the marketing department.

In this position you will report to the Head of Digital Marketing.

o Master’s degree in communication, marketing & advertising, public relations or media management with a first experience in content marketing and social media.
o Excellent and perfectly trilingual communicator (Dutch/French/English); knowledge of German is a benefit.
o Online communication channels do not hold any secrets for you.
o Analytical and creative mind; you dare to think ‘out-of-the-box’.
o Pro-active and customer-oriented team player and enthusiastic linking pin in the communication strategy of Miele.

o Challenging position in a strong, international group with top quality products.
o Environment in which communication and collegiality are central.
o Motivating salary package in line with your added value.

Please send your motivation and CV mentioning reference BE759702 to Hudson, attn. of Mr. Reinout Van Dorpe, Moutstraat 56, B-9000 Ghent, tel. +32 9 242 54 83, e-mail, Your reaction will be dealt with swiftly and in the strictest confidence.