Global Brand Manager Lotus Biscoff Spread

Global Brand Manager Lotus Biscoff Spread

Lotus Bakeries
Global Brand Manager Lotus Biscoff Spread
Experienced brand owner with international background in consumer goods

About this job

As Global Brand Manager Biscoff Spread you are responsible to develop the Lotus Biscoff brand worldwide. You act as the brand owner and you initiate and develop assets for building the brand memory structure. You identify best practices across areas, leading towards the finetuning of the strategic framework that has been set-up to support the long-term strategy of the Lotus Biscoff brand.

With the growth of the Lotus Biscoff brand at the forefront of your thoughts, innovation is ever present in your role. Therefore, you are responsible to develop the innovation strategy for your brand. Building further on the strategy, you will also develop the plans and lead the brand’s key innovation projects.

And since a perfect strategy won’t go anywhere without perfect implementation, you’ll take the lead in facilitating a single minded view on the Lotus Biscoff brand across our entire organization. You make sure that all tools (communication toolkit, brand book, POS material, …) are available for your colleagues to develop the Lotus Biscoff brand.

As Global Brand Manager Biscoff Spread you are part of the Global Brand Team and you report to the Global Brand Director, reporting to the COO. This gives you close exposure to the ExCom of Lotus Bakeries.

Key responsibilities of the role :

Brand ownership:
Brand ownership on Lotus Biscoff.
Optimize the Lotus Biscoff brand book, propagate to markets and implement in cooperation with Global Brand Services (3 coordinators).
Develop brand assets for local campaigns and activation: f.e POS materials, digital campaign assets,…
Act as key contact for external partners such as the media agency, research companies, and packaging design agencies,…

Fuel the innovation pipeline
Fuel the Lotus Biscoff Spread innovation pipeline by identifying product and category innovation opportunities for further growth.
Lead global innovation developments through all the stages of Gate process, gaining stakeholder alignment and working with key functions from Ideation to Go-to-market.

Repeatable success model:
Champion growth in line with the Lotus Biscoff Repeatable Model.
Contribute to optimizing the Lotus Biscoff Repeatable Model based on insights and best practices.
Develop digital media guidelines for the Lotus Biscoff Repeatable Model: build test cases and translate learnings and insights into guidelines.

Facilitate market implementation:
Facilitate a single minded view on the Lotus Biscoff brand across Lotus Bakeries.
Provide the right assets to the Global Catman team, so they can build strong trade decks to support impactful launch in the markets.
Translate strategies, learnings and tools into easy to use toolboxes. E.g. brand book, communication toolkit, as a foundation for a structural way of developing the Lotus Biscoff brand.

About you

You hold an Academic Master’s degree.
You are an experienced brand owner on a strategic and innovative level with international background in consumer goods.
You have proven project management skills in previous innovation projects and you are a strong collaborator with different cultures.
You have strong communication skills.
You are a team player, you can easily enthuse people and create involvement.
You have a pro-active and challenging mentality; self-motivated and self-directed. Willingness to walk the extra mile with the right mentality.
You think strategically with the ability to bring it to life towards key stakeholders.
You are result-oriented and you strive for continuous improvement.
You have the ability to give direction within a changing environment.
Recognizing yourself in our TOP values is key : Teamspirit - Open Dialogue – Passion

Our offer

Lotus Bakeries invests in people. You will join an international work environment where you are close to the senior management. Are you ambitious? Our continuous growth offers you real career opportunities. You will receive a competitive salary, in line with your experience.