https://www.ubabelgium.be/en/nl-NL(c) 2006 ProcuriosMon, 29 Jun 2026 14:49:43 +0200http://blogs.law.harvard.edu/tech/rssProcurios RSS2 Feed<p>During the UBA Exchange Community Data &amp; Tech session, experts from iO, Google and Publicis Groupe showed that AI can make personalisation more effective when it helps connect data, content and intent to create more relevant and more coherent customer journeys.</p>https://www.ubabelgium.be/en/knowledge-hub/item/2026/06/30/how-to-improve-personalisation-and-targeting-in-a-fragmented-customer-journeyMon, 29 Jun 2026 14:49:43 +0200https://www.ubabelgium.be/en/knowledge-hub/item/2026/06/30/how-to-improve-personalisation-and-targeting-in-a-fragmented-customer-journey <p>At the UBA Exchange Community Data &amp; Tech session, experts showed why marketing performance increasingly depends on trusted, well-governed data. The key message: brands do not win by collecting more data, but by using it more responsibly.</p>https://www.ubabelgium.be/en/knowledge-hub/item/2026/06/30/data-governance-as-a-growth-leverMon, 29 Jun 2026 13:08:01 +0200https://www.ubabelgium.be/en/knowledge-hub/item/2026/06/30/data-governance-as-a-growth-lever <p>During two round tables, UBA brought together advertisers from different sectors to explore how their collaboration with creative and media agencies is evolving in the age of AI. The discussions showed that artificial intelligence does not make agencies less important. As asset production becomes more efficient, brands expect agencies to contribute more strongly to strategy, market understanding, customer insight and integrated planning.</p>https://www.ubabelgium.be/en/knowledge-hub/item/2026/06/23/blog-series-in-the-age-of-ai-agencies-must-become-true-strategic-partners.-(2-5)Mon, 22 Jun 2026 16:40:10 +0200https://www.ubabelgium.be/en/knowledge-hub/item/2026/06/23/blog-series-in-the-age-of-ai-agencies-must-become-true-strategic-partners.-(2-5)