https://www.ubabelgium.be/en/nl-NL(c) 2006 ProcuriosTue, 04 Aug 2026 09:45:07 +0200http://blogs.law.harvard.edu/tech/rssProcurios RSS2 Feed<p>From 2 August 2026, new transparency obligations under the European AI Act become applicable. For advertisers, agencies and other communication professionals, this means that certain advertising content generated or manipulated by artificial intelligence (AI) will have to be clearly identified. Below, you will find the main applicable rules and the situations in which these obligations apply. &nbsp;</p>https://www.ubabelgium.be/en/knowledge-hub/item/2026/08/04/when-is-it-mandatory-to-disclose-the-use-of-ai-in-advertisingTue, 04 Aug 2026 09:45:07 +0200https://www.ubabelgium.be/en/knowledge-hub/item/2026/08/04/when-is-it-mandatory-to-disclose-the-use-of-ai-in-advertising <p>During the UBA Exchange Community Data &amp; Tech session, experts from iO, Google and Publicis Groupe showed that AI can make personalisation more effective when it helps connect data, content and intent to create more relevant and more coherent customer journeys.</p>https://www.ubabelgium.be/en/knowledge-hub/item/2026/06/30/how-to-improve-personalisation-and-targeting-in-a-fragmented-customer-journeyMon, 29 Jun 2026 14:49:43 +0200https://www.ubabelgium.be/en/knowledge-hub/item/2026/06/30/how-to-improve-personalisation-and-targeting-in-a-fragmented-customer-journey <p>At the UBA Exchange Community Data &amp; Tech session, experts showed why marketing performance increasingly depends on trusted, well-governed data. The key message: brands do not win by collecting more data, but by using it more responsibly.</p>https://www.ubabelgium.be/en/knowledge-hub/item/2026/06/30/data-governance-as-a-growth-leverMon, 29 Jun 2026 13:08:01 +0200https://www.ubabelgium.be/en/knowledge-hub/item/2026/06/30/data-governance-as-a-growth-lever