https://www.ubabelgium.be/en/nl-NL(c) 2006 ProcuriosFri, 26 Jun 2026 16:47:50 +0200http://blogs.law.harvard.edu/tech/rssProcurios RSS2 Feed<p>Launched in October 2025, the <strong>Influencer Marketing Certificate</strong> in Belgium already counts around 200 certified influencers and is already supported by 8 brands in Belgium: L&rsquo;Or&eacute;al, Engie, La Loterie Nationale, Proximus, Coca-Cola, Unilever, Fnac and Alken-Maes.</p> <p>UBA invites all brands to work with certified influencers, or to encourage them to obtain the certification, and to integrate this requirement into their collaborations.</p>https://www.ubabelgium.be/en/knowledge-hub/item/2026/06/23/do-you-work-with-certified-influencersFri, 26 Jun 2026 16:47:50 +0200https://www.ubabelgium.be/en/knowledge-hub/item/2026/06/23/do-you-work-with-certified-influencers <p>The application of AI labelling and transparency requirements under the EU AI Act is expected to be postponed to 2 December 2026.</p>https://www.ubabelgium.be/en/knowledge-hub/item/2026/05/13/eu-delays-ai-labelling-requirements-to-2-december-2026Tue, 12 May 2026 17:48:19 +0200https://www.ubabelgium.be/en/knowledge-hub/item/2026/05/13/eu-delays-ai-labelling-requirements-to-2-december-2026 <p>AI is not just transforming how work gets done. It is reshaping the expectations, roles and value exchange between brands and agencies. As a result, many advertisers are reassessing what they expect from their agency partners and rethinking the way they collaborate. What should this collaboration look like going forward?</p>https://www.ubabelgium.be/en/knowledge-hub/item/2026/04/28/blog-series-brand-agency-collaboration-in-times-of-ai.-four-key-insights.-(1-5)Thu, 30 Apr 2026 09:39:15 +0200https://www.ubabelgium.be/en/knowledge-hub/item/2026/04/28/blog-series-brand-agency-collaboration-in-times-of-ai.-four-key-insights.-(1-5)