https://www.ubabelgium.be/en/nl-NL(c) 2006 ProcuriosTue, 12 May 2026 17:48:19 +0200http://blogs.law.harvard.edu/tech/rssProcurios RSS2 Feed<p>The application of AI labelling and transparency requirements under the EU AI Act is expected to be postponed to 2 December 2026.</p>https://www.ubabelgium.be/en/knowledge-hub/item/2026/05/13/eu-delays-ai-labelling-requirements-to-2-december-2026Tue, 12 May 2026 17:48:19 +0200https://www.ubabelgium.be/en/knowledge-hub/item/2026/05/13/eu-delays-ai-labelling-requirements-to-2-december-2026 <p>AI is not just transforming how work gets done. It is reshaping the expectations, roles and value exchange between brands and agencies. As a result, many advertisers are reassessing what they expect from their agency partners and rethinking the way they collaborate. What should this collaboration look like going forward?</p>https://www.ubabelgium.be/en/knowledge-hub/item/2026/04/28/blog-series-brand-agency-collaboration-in-times-of-ai.-four-key-insights.-(1-5)Thu, 30 Apr 2026 09:39:15 +0200https://www.ubabelgium.be/en/knowledge-hub/item/2026/04/28/blog-series-brand-agency-collaboration-in-times-of-ai.-four-key-insights.-(1-5) <p>As part of the evolution of self-regulatory codes for alcoholic beverages and food products, the sector has recently strengthened its commitment to responsible communication, particularly around schools. To ensure a uniform and operational application, the partners of the sectoral agreements collaborated with the Association of Outdoor Advertising Operators (AEA) to develop an implementation note</p>https://www.ubabelgium.be/en/knowledge-hub/item/2026/04/21/advertising-around-schools-a-clear-framework-for-out-of-homeThu, 23 Apr 2026 15:32:17 +0200https://www.ubabelgium.be/en/knowledge-hub/item/2026/04/21/advertising-around-schools-a-clear-framework-for-out-of-home