Trusted Brands

Advertising around schools: a clear framework for Out-of-Home

Mon, 20 Apr 2026 17:23:47 +0200

As part of the evolution of self-regulatory codes for alcoholic beverages and food products, the sector has recently strengthened its commitment to responsible communication, particularly around schools. To ensure a uniform and operational application, the partners of the sectoral agreements collaborated with the Association of Outdoor Advertising Operators (AEA) to develop an implementation note

A checklist for ethical advertising

Mon, 30 Mar 2026 15:01:43 +0200

The Council for Advertising launches a practical checklist to integrate ethics into every stage of your campaigns. A concrete tool to anticipate risks, build trust and structure responsible communication.

JEP 2025: A fast, responsible and respected system

Tue, 03 Mar 2026 07:23:57 +0100

In 2025, the Jury for Ethical Practices in Advertising (JEP) confirms the strength of Belgium’s self-regulatory system. The awareness campaign launched by the JEP in 2024 to increase its visibility among the general public led to an exceptional rise in the number of cases. In 2025, volumes returned to a more stable level.

Underlying trends remain clear: social responsibility and advertising for alcoholic beverages dominate the cases reviewed.