https://www.ubabelgium.be/en/nl-NL(c) 2006 ProcuriosTue, 04 Aug 2026 09:45:07 +0200http://blogs.law.harvard.edu/tech/rssProcurios RSS2 Feed<p>From 2 August 2026, new transparency obligations under the European AI Act become applicable. For advertisers, agencies and other communication professionals, this means that certain advertising content generated or manipulated by artificial intelligence (AI) will have to be clearly identified. Below, you will find the main applicable rules and the situations in which these obligations apply. &nbsp;</p>https://www.ubabelgium.be/en/knowledge-hub/item/2026/08/04/when-is-it-mandatory-to-disclose-the-use-of-ai-in-advertisingTue, 04 Aug 2026 09:45:07 +0200https://www.ubabelgium.be/en/knowledge-hub/item/2026/08/04/when-is-it-mandatory-to-disclose-the-use-of-ai-in-advertising <p>Launched in October 2025, the <strong>Influencer Marketing Certificate</strong> in Belgium already counts around 200 certified influencers and is already supported by 8 brands in Belgium: L&rsquo;Or&eacute;al, Engie, La Loterie Nationale, Proximus, Coca-Cola, Unilever, Fnac and Alken-Maes.</p> <p>UBA invites all brands to work with certified influencers, or to encourage them to obtain the certification, and to integrate this requirement into their collaborations.</p>https://www.ubabelgium.be/en/knowledge-hub/item/2026/06/23/do-you-work-with-certified-influencersFri, 26 Jun 2026 16:47:50 +0200https://www.ubabelgium.be/en/knowledge-hub/item/2026/06/23/do-you-work-with-certified-influencers <p>The application of AI labelling and transparency requirements under the EU AI Act is expected to be postponed to 2 December 2026.</p>https://www.ubabelgium.be/en/knowledge-hub/item/2026/05/13/eu-delays-ai-labelling-requirements-to-2-december-2026Tue, 12 May 2026 17:48:19 +0200https://www.ubabelgium.be/en/knowledge-hub/item/2026/05/13/eu-delays-ai-labelling-requirements-to-2-december-2026