Why CIM ONE is not a global initiative

Mon, 13 Apr 2026 11:59:46 +0200

Glocalisation proves to be the preferred strategy when establishing a cross-media measurement methodology. This does not change the fact that the JICs (Joint Industry Committees) support and inspire one another, with the Belgian CIM taking a leading role in providing mutual assistance. A prelude to the UBA Exchange Community on CIM ONE, which will take place on 24 April.

Win-win for media and advertisers: why CIM ONE is more than a modern measurement tool

Tue, 31 Mar 2026 12:12:01 +0200

126,5 million euros between now and 2030: that is the additional value that CIM’s new hybrid measurement method has is store for the media landscape. At the very least, because the calculations focus solely on the quantifiable effects in the TV and video domain. And without being detrimental to advertisers, because thanks to a better understanding of the public higher returns lie on the horizon.

Cross-media measurements with an eye for effectiveness

Mon, 09 Mar 2026 15:01:13 +0100

How do players such as Ads & Data, DPG Media Advertising and Vlaamse Audiovisuele Regie (VAR) view developments in the field of media measurements? Experiential experts Rikkert Van Loo, Tim Van Doorslaer and Alex Thoré discuss the matter.