Why true cross-media measurement remains a challenge?

Tue, 05 May 2026 08:48:32 +0200

At the UBA Exchange Community session on Cross-Media Measurement and CIM ONE, Yannick Carriou, CEO of Médiamétrie, set the stage with a candid and highly nuanced keynote. His message was clear: while cross-media measurement is one of the most urgent priorities in today’s media landscape, it is also one of the most complex, and progress will require patience, collaboration, and pragmatism.

How the CIM became a thought leader on the international stage

Mon, 27 Apr 2026 13:13:41 +0200

The roll-out of CIM ONE is generating interest abroad. CIM has been invited to explain its cross-media efforts at various conferences, thereby continuing to contribute to the international camaraderie that has long characterised the audience measurement sector

Why CIM ONE is not a global initiative

Mon, 13 Apr 2026 11:59:46 +0200

Glocalisation proves to be the preferred strategy when establishing a cross-media measurement methodology. This does not change the fact that the JICs (Joint Industry Committees) support and inspire one another, with the Belgian CIM taking a leading role in providing mutual assistance. A prelude to the UBA Exchange Community on CIM ONE, which will take place on 24 April.