https://www.ubabelgium.be/en/nl-NL(c) 2006 ProcuriosTue, 20 Oct 2026 15:46:51 +0200http://blogs.law.harvard.edu/tech/rssProcurios RSS2 Feed<p>The future of independent audience measurement is being shaped at European level. At consultations held by the European Board for Media Services, UBA CEO Luc Suykens was the only person representing European advertisers. Speaking alongside representatives from Google Europe and Netflix Europe, he made the case for a clear approach: Europe needs shared principles, but national markets must have the flexibility to put them into practice. It is an important policy debate in which UBA is playing an active role in shaping Europe's approach.</p>https://www.ubabelgium.be/en/knowledge-hub/item/2026/10/19/uba-gives-european-advertisers-a-voice-in-the-debate-on-the-future-of-audience-measurementTue, 20 Oct 2026 15:46:51 +0200https://www.ubabelgium.be/en/knowledge-hub/item/2026/10/19/uba-gives-european-advertisers-a-voice-in-the-debate-on-the-future-of-audience-measurement <p>From September 2026, environmental claims will be tightly regulated in the EU. The ECGT Directive sets strict standards to ensure transparency, credibility and consumer protection in sustainability communication.</p>https://www.ubabelgium.be/en/knowledge-hub/item/2026/01/20/green-claims-new-eu-rules-approachingMon, 19 Jan 2026 16:51:30 +0100https://www.ubabelgium.be/en/knowledge-hub/item/2026/01/20/green-claims-new-eu-rules-approaching