https://www.ubabelgium.be/en/nl-NL(c) 2006 ProcuriosWed, 13 May 2026 13:56:02 +0200http://blogs.law.harvard.edu/tech/rssProcurios RSS2 Feed<p><b>In today&rsquo;s fragmented media landscape, measuring the true impact of advertising campaigns across both traditional television and streaming platforms is a complex challenge. Enter <i>TOVA Post-Buy</i>, a new CIM initiative designed to provide advertisers with a clearer, more accurate, and unified view of their video campaign performance. </b></p>https://www.ubabelgium.be/en/knowledge-hub/item/2026/05/13/cross-platform-video-measurement-a-guide-to-tova-post-buy-for-advertisersWed, 13 May 2026 13:56:02 +0200https://www.ubabelgium.be/en/knowledge-hub/item/2026/05/13/cross-platform-video-measurement-a-guide-to-tova-post-buy-for-advertisers <p>The application of AI labelling and transparency requirements under the EU AI Act is expected to be postponed to 2 December 2026.</p>https://www.ubabelgium.be/en/knowledge-hub/item/2026/05/13/eu-delays-ai-labelling-requirements-to-2-december-2026Tue, 12 May 2026 17:48:19 +0200https://www.ubabelgium.be/en/knowledge-hub/item/2026/05/13/eu-delays-ai-labelling-requirements-to-2-december-2026 <p><b>At the UBA Exchange Community session on Cross-Media Measurement and CIM ONE, Yannick Carriou, CEO of M&eacute;diam&eacute;trie, set the stage with a candid and highly nuanced keynote. His message was clear: while cross-media measurement is one of the most urgent priorities in today&rsquo;s media landscape, it is also one of the most complex, and progress will require patience, collaboration, and pragmatism.</b></p>https://www.ubabelgium.be/en/knowledge-hub/item/2026/05/05/why-true-cross-media-measurement-remains-a-challengeTue, 05 May 2026 08:48:32 +0200https://www.ubabelgium.be/en/knowledge-hub/item/2026/05/05/why-true-cross-media-measurement-remains-a-challenge