Kennis & inzichten

What if your pitches are costing you the best agencies?

Mon, 22 Jun 2026 12:06:15 +0200

As a marketer, you ask yourself the same question with every investment: “What’s in it for me?” When it comes to a pitch process, the opposite question is just as relevant: “What’s not in it for me?”

Every pitch requires time, money and focus. The ACC Pitch Report 2026 shows that a fair and well-considered process, aligned with the principles of the Pitch Charter, is not only better for agencies. It also leads to better decision-making for brands.

Do you work with certified influencers?

Fri, 26 Jun 2026 16:47:50 +0200

Launched in October 2025, the Influencer Marketing Certificate in Belgium already counts around 200 certified influencers and is already supported by 8 brands in Belgium: L’Oréal, Engie, La Loterie Nationale, Proximus, Coca-Cola, Unilever, Fnac and Alken-Maes.

UBA invites all brands to work with certified influencers, or to encourage them to obtain the certification, and to integrate this requirement into their collaborations.

The social media strategy needs to be better integrated into the customer journey

Wed, 24 Jun 2026 10:52:42 +0200

The Social Media & Influencer Barometer (SMI) Barometer 2026 shows that Belgian consumers increasingly use social media, influencers, podcasts and artificial intelligence in complementary ways. For brands, the challenge is no longer to rely on one dominant channel, but to define the right role for each platform across the customer journey.