https://www.ubabelgium.be/en/nl-NL(c) 2006 ProcuriosTue, 26 May 2026 09:47:41 +0200http://blogs.law.harvard.edu/tech/rssProcurios RSS2 Feed<p>The ACC Expert Center Content Marketing launches a new casebook featuring 19 Belgian cases that demonstrate how content marketing connects brand building with measurable business impact. An inspiring publication showing how brands build trust, relevance and measurable business impact through strong and consistent content strategies.</p>https://www.ubabelgium.be/en/knowledge-hub/item/2026/05/26/content-marketing-that-drives-resultsTue, 26 May 2026 09:47:41 +0200https://www.ubabelgium.be/en/knowledge-hub/item/2026/05/26/content-marketing-that-drives-results <p><b>In today&rsquo;s fragmented media landscape, measuring the true impact of advertising campaigns across both traditional television and streaming platforms is a complex challenge. Enter <i>TOVA Post-Buy</i>, a new CIM initiative designed to provide advertisers with a clearer, more accurate, and unified view of their video campaign performance. </b></p>https://www.ubabelgium.be/en/knowledge-hub/item/2026/05/13/cross-platform-video-measurement-a-guide-to-tova-post-buy-for-advertisersWed, 13 May 2026 13:56:02 +0200https://www.ubabelgium.be/en/knowledge-hub/item/2026/05/13/cross-platform-video-measurement-a-guide-to-tova-post-buy-for-advertisers <p>The application of AI labelling and transparency requirements under the EU AI Act is expected to be postponed to 2 December 2026.</p>https://www.ubabelgium.be/en/knowledge-hub/item/2026/05/13/eu-delays-ai-labelling-requirements-to-2-december-2026Tue, 12 May 2026 17:48:19 +0200https://www.ubabelgium.be/en/knowledge-hub/item/2026/05/13/eu-delays-ai-labelling-requirements-to-2-december-2026