Uitgelichte posts in menuhttps://www.ubabelgium.be/en/nl-NL(c) 2006 ProcuriosTue, 04 Aug 2026 09:45:07 +0200http://blogs.law.harvard.edu/tech/rssProcurios RSS2 FeedWhen is it mandatory to disclose the use of AI in advertising?<p>From 2 August 2026, new transparency obligations under the European AI Act become applicable. For advertisers, agencies and other communication professionals, this means that certain advertising content generated or manipulated by artificial intelligence (AI) will have to be clearly identified. Below, you will find the main applicable rules and the situations in which these obligations apply. &nbsp;</p>https://www.ubabelgium.be/en/knowledge-hub/item/2026/08/04/when-is-it-mandatory-to-disclose-the-use-of-ai-in-advertisingTue, 04 Aug 2026 09:45:07 +0200https://www.ubabelgium.be/en/knowledge-hub/item/2026/08/04/when-is-it-mandatory-to-disclose-the-use-of-ai-in-advertising Why marketing effectiveness has never been more critical<p><b>Despite having access to more marketing data, dashboards and measurement tools than ever before, many advertisers still struggle to translate insights into better business decisions. According to new research from the World Federation of Advertisers (WFA) and Ebiquity, two-thirds of brand owners acknowledge they are not yet where they need to be when it comes to paid media measurement. </b></p>https://www.ubabelgium.be/en/knowledge-hub/item/2026/07/28/why-marketing-effectiveness-has-never-been-more-criticalMon, 27 Jul 2026 15:04:45 +0200https://www.ubabelgium.be/en/knowledge-hub/item/2026/07/28/why-marketing-effectiveness-has-never-been-more-critical Is sound the most overlooked brand asset ?<p>Despite substantial investments in visual identity &amp; media placements, many marketers still treat sound as an afterthought. In doing so, they underutilize one of the most powerful tools available to them: sonic assets.</p>https://www.ubabelgium.be/en/knowledge-hub/item/2026/07/13/is-sound-the-most-overlooked-brand-assetMon, 13 Jul 2026 12:08:38 +0200https://www.ubabelgium.be/en/knowledge-hub/item/2026/07/13/is-sound-the-most-overlooked-brand-asset The UBA community continues to grow: 23 new members join in the first half of the year<p>Our community continues to grow. Since January, we have welcomed 23 new member companies to UBA. On average, almost one organisation joined our network of marketing and communication professionals every week.</p>https://www.ubabelgium.be/en/knowledge-hub/item/2026/07/07/the-uba-community-continues-to-grow-23-new-members-join-in-the-first-half-of-the-yearMon, 06 Jul 2026 12:18:24 +0200https://www.ubabelgium.be/en/knowledge-hub/item/2026/07/07/the-uba-community-continues-to-grow-23-new-members-join-in-the-first-half-of-the-year