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Cross-platform video measurement: A guide to TOVA Post-Buy for advertisers

Wed, 13 May 2026 13:56:02 +0200

In today’s fragmented media landscape, measuring the true impact of advertising campaigns across both traditional television and streaming platforms is a complex challenge. Enter TOVA Post-Buy, a new CIM initiative designed to provide advertisers with a clearer, more accurate, and unified view of their video campaign performance.

Give AI context to improve competitiveness

Wed, 13 May 2026 13:49:11 +0200

AI is becoming a new intermediary between your customers and your brand. To be found, understood and recommended, your brand needs to provide clear context: structured data, reliable content and more tailored digital experiences.

EU delays AI labelling requirements to 2 December 2026

Tue, 12 May 2026 17:48:19 +0200

The application of AI labelling and transparency requirements under the EU AI Act is expected to be postponed to 2 December 2026.

UMA-UBA Benchmark: collaboration reshapes the media mix

Wed, 06 May 2026 14:37:13 +0200

The latest UMA-UBA Benchmark reveals a stabilisation of digital advertising in Belgium, alongside a more transparent and comprehensive view of the media landscape. Expanded collaboration across the ecosystem, including publishers (BPX and Trustmedia) and media sales houses (VIA), provides new insights into how net media investments are evolving in Belgium and underscores the resilience of local players.