https://www.ubabelgium.be/en/nl-NL(c) 2006 ProcuriosTue, 26 May 2026 14:32:53 +0200http://blogs.law.harvard.edu/tech/rssProcurios RSS2 Feed<p>The ACC Expert Center Content Marketing launches a new casebook featuring 19 Belgian cases that demonstrate how content marketing connects brand building with measurable business impact. An inspiring publication showing how brands build trust, relevance and measurable business impact through strong and consistent content strategies.</p>https://www.ubabelgium.be/en/knowledge-hub/item/2026/05/26/content-marketing-that-drives-resultsTue, 26 May 2026 09:47:41 +0200https://www.ubabelgium.be/en/knowledge-hub/item/2026/05/26/content-marketing-that-drives-results <p data-start="60" data-end="289">AI is becoming a new intermediary between your customers and your brand. To be found, understood and recommended, your brand needs to provide clear context: structured data, reliable content and more tailored digital experiences.</p>https://www.ubabelgium.be/en/knowledge-hub/item/2026/05/13/give-ai-context-to-improve-competitivenessWed, 13 May 2026 13:49:11 +0200https://www.ubabelgium.be/en/knowledge-hub/item/2026/05/13/give-ai-context-to-improve-competitiveness <p>Agentic search is moving from answers to actions. In this 60 minutes session, Germain Deflandre, Co-founder &amp; Co-CEO at MentionLab, and Pierre Georges, Co-founder at MentionLab, explain why brand builders should prepare now as AI agents start comparing offers, filling forms and shaping who gets chosen.</p>https://www.ubabelgium.be/en/knowledge-hub/item/2026/04/21/agentic-search-what-brands-must-doTue, 26 May 2026 14:32:53 +0200https://www.ubabelgium.be/en/knowledge-hub/item/2026/04/21/agentic-search-what-brands-must-do