https://www.ubabelgium.be/en/nl-NL(c) 2006 ProcuriosWed, 13 May 2026 13:50:55 +0200http://blogs.law.harvard.edu/tech/rssProcurios RSS2 Feed<p data-start="60" data-end="289">AI is becoming a new intermediary between your customers and your brand. To be found, understood and recommended, your brand needs to provide clear context: structured data, reliable content and more tailored digital experiences.</p>https://www.ubabelgium.be/en/knowledge-hub/item/2026/05/13/give-ai-context-to-improve-competitivenessWed, 13 May 2026 13:49:11 +0200https://www.ubabelgium.be/en/knowledge-hub/item/2026/05/13/give-ai-context-to-improve-competitiveness <p>Agentic search is moving from answers to actions. In this 60 minutes session, Germain Deflandre, Co-founder &amp; Co-CEO at MentionLab, and Pierre Georges, Co-founder at MentionLab, explain why brand builders should prepare now as AI agents start comparing offers, filling forms and shaping who gets chosen.</p>https://www.ubabelgium.be/en/knowledge-hub/item/2026/04/21/agentic-search-what-brands-must-doWed, 13 May 2026 13:50:55 +0200https://www.ubabelgium.be/en/knowledge-hub/item/2026/04/21/agentic-search-what-brands-must-do <p>Images, videos, voices, visuals and texts generated or enhanced by AI are now part of the everyday reality for marketing teams. While this evolution offers new creative and operational opportunities, it also raises a key question for brands:&nbsp;when and how should the use of AI be made transparent to consumers?</p>https://www.ubabelgium.be/en/knowledge-hub/item/2026/04/09/apply-ai-transparency-in-marketing-communications-a-practical-guide-for-brand-leadersThu, 09 Apr 2026 11:21:14 +0200https://www.ubabelgium.be/en/knowledge-hub/item/2026/04/09/apply-ai-transparency-in-marketing-communications-a-practical-guide-for-brand-leaders