https://www.ubabelgium.be/en/nl-NL(c) 2006 ProcuriosMon, 20 Apr 2026 16:36:17 +0200http://blogs.law.harvard.edu/tech/rssProcurios RSS2 Feed<p>Agentic search is moving from answers to actions. In this 60 minutes session, Germain Deflandre, Co-founder &amp; Co-CEO at MentionLab, and Pierre Georges, Co-founder at MentionLab, explain why brand builders should prepare now as AI agents start comparing offers, filling forms and shaping who gets chosen.</p>https://www.ubabelgium.be/en/knowledge-hub/item/2026/04/21/agentic-search-what-brands-must-doMon, 20 Apr 2026 16:36:17 +0200https://www.ubabelgium.be/en/knowledge-hub/item/2026/04/21/agentic-search-what-brands-must-do <p>Images, videos, voices, visuals and texts generated or enhanced by AI are now part of the everyday reality for marketing teams. While this evolution offers new creative and operational opportunities, it also raises a key question for brands:&nbsp;when and how should the use of AI be made transparent to consumers?</p>https://www.ubabelgium.be/en/knowledge-hub/item/2026/04/09/apply-ai-transparency-in-marketing-communications-a-practical-guide-for-brand-leadersThu, 09 Apr 2026 11:21:14 +0200https://www.ubabelgium.be/en/knowledge-hub/item/2026/04/09/apply-ai-transparency-in-marketing-communications-a-practical-guide-for-brand-leaders <p>Artificial Intelligence is everywhere in advertising creation: images, videos, text, audio, chatbots, personalisation&hellip; But when do you need to indicate that content has been created or modified with AI? Here is an update on obligations that are already clear (deepfakes, virtual interactions) and on future transparency recommendations in Belgium and at European level.</p>https://www.ubabelgium.be/en/knowledge-hub/item/2026/02/10/when-should-you-disclose-the-use-of-ai-in-advertisingWed, 11 Feb 2026 15:35:01 +0100https://www.ubabelgium.be/en/knowledge-hub/item/2026/02/10/when-should-you-disclose-the-use-of-ai-in-advertising