Content

Do you work with certified influencers?

Fri, 26 Jun 2026 16:47:50 +0200

Launched in October 2025, the Influencer Marketing Certificate in Belgium already counts around 200 certified influencers and is already supported by 8 brands in Belgium: L’Oréal, Engie, La Loterie Nationale, Proximus, Coca-Cola, Unilever, Fnac and Alken-Maes.

UBA invites all brands to work with certified influencers, or to encourage them to obtain the certification, and to integrate this requirement into their collaborations.

The social media strategy needs to be better integrated into the customer journey

Wed, 24 Jun 2026 10:52:42 +0200

The Social Media & Influencer Barometer (SMI) Barometer 2026 shows that Belgian consumers increasingly use social media, influencers, podcasts and artificial intelligence in complementary ways. For brands, the challenge is no longer to rely on one dominant channel, but to define the right role for each platform across the customer journey.

Content marketing that drives results

Tue, 26 May 2026 09:47:41 +0200

The ACC Expert Center Content Marketing launches a new casebook featuring 19 Belgian cases that demonstrate how content marketing connects brand building with measurable business impact. An inspiring publication showing how brands build trust, relevance and measurable business impact through strong and consistent content strategies.