Sustainability

New anti-greenwashing rules: is your sustainability communication ready for 27 September?

Mon, 31 Aug 2026 11:10:57 +0200

From 27 September 2026, the European Empowering Consumers for the Green Transition (ECGT) Directive will become applicable in Belgium. Its objective is clear: to better protect consumers against greenwashing by ensuring that environmental claims are clear, specific and properly substantiated.

The core principles of responsible sustainability communication remain unchanged. However, the ECGT strengthens the legal framework and turns a number of existing best practices into legal obligations, introducing stricter requirements for companies communicating about sustainability.

Green claims: new EU rules approaching

Mon, 19 Jan 2026 16:51:30 +0100

From September 2026, environmental claims will be tightly regulated in the EU. The ECGT Directive sets strict standards to ensure transparency, credibility and consumer protection in sustainability communication.

Sustainable consumption: awareness is not enough

Tue, 21 Oct 2025 10:19:19 +0200

Every year, brands, public authorities and NGOs spend millions raising awareness about sustainable consumption. And yet, progress remains slow. Despite more information, more campaigns and more good intentions, behaviour changes little, or not fast enough.