Sustainability

Green claims: new EU rules approaching

Mon, 19 Jan 2026 16:51:30 +0100

From September 2026, environmental claims will be tightly regulated in the EU. The ECGT Directive sets strict standards to ensure transparency, credibility and consumer protection in sustainability communication.

Sustainable consumption: awareness is not enough

Tue, 21 Oct 2025 10:19:19 +0200

Every year, brands, public authorities and NGOs spend millions raising awareness about sustainable consumption. And yet, progress remains slow. Despite more information, more campaigns and more good intentions, behaviour changes little, or not fast enough.

Accessibility: turning obligation into opportunity

Tue, 07 Oct 2025 09:23:32 +0200

The recent European Accessibility Act might be seen as a compliance hurdle, but it is an opportunity for brands to create deeper consumer trust, build a more inclusive future, and even drive innovation. This article delves into public perceptions of (in-)equality and accessibility, and the role brands can play to benefit people ánd business. Read on to learn how embracing accessibility and inclusivity transcend legislative compliance and can build new brand opportunities.