Agency

Content marketing that drives results

Tue, 26 May 2026 09:47:41 +0200

The ACC Expert Center Content Marketing launches a new casebook featuring 19 Belgian cases that demonstrate how content marketing connects brand building with measurable business impact. An inspiring publication showing how brands build trust, relevance and measurable business impact through strong and consistent content strategies.

Cross-platform video measurement: A guide to TOVA Post-Buy for advertisers

Wed, 13 May 2026 13:56:02 +0200

In today’s fragmented media landscape, measuring the true impact of advertising campaigns across both traditional television and streaming platforms is a complex challenge. Enter TOVA Post-Buy, a new CIM initiative designed to provide advertisers with a clearer, more accurate, and unified view of their video campaign performance.

UMA-UBA Benchmark: collaboration reshapes the media mix

Wed, 03 Jun 2026 10:44:29 +0200

The latest UMA-UBA Benchmark reveals a stabilisation of digital advertising in Belgium, alongside a more transparent and comprehensive view of the media landscape. Expanded collaboration across the ecosystem, including publishers (BPX and Trustmedia) and media sales houses (VIA), provides new insights into how net media investments are evolving in Belgium and underscores the resilience of local players.